Google Quietly Deleted the Keywords That Were Converting
from Clicks and Clarity with Claire Hosted by Claire Jarrett
Send us Fan Mail Google was removing keywords, editing bids, and changing targeting without the business owner knowing. Claire audits a flight booking company where auto-applied recommendations turned off the small volume keywords that were converting cheaply and replaced them with broad match. 216 keywords crammed into 1 campaign meant poor ad strength and invisible ads. She explains how to check what Google has changed in your account — and why the keywords Google removed might have been the ones that were actually working. https://www.clairejarrett.com/ Connect with me on LinkedIn
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