Clicks and Clarity with Claire
by Claire Jarrett
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you. I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence. No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend. Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Episodes
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Google Quietly Deleted the Keywords That Were Converting
Send us Fan Mail Google was removing keywords, editing bids, and changing targeting without the business owner knowing. Claire audits a flight booking company where auto-applied recommendations turned off the small volume keywords that were converting cheaply and replaced them with broad match.…
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209 Negative Keywords and the Account Was Still Bleeding
Send us Fan Mail 209 negative keywords added by the business owner and the search terms were still full of rubbish. Claire audits a compensation law firm where the display network was on, the target CPA was set to $2, and every auto-optimisation was pulling in the same direction — get the…
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The Cookie Banner That Was Hiding Every Conversion
Send us Fan Mail $981 spent and zero conversions showing. But the salon was actually getting bookings. Claire found a cookie consent banner quietly blocking conversion tracking, Acuity Scheduling not syncing with Google Ads, and 48 booking clicks that never showed up in the data. She explains how...
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Every Google Recommendation Was On — And Every One Was Wrong
Send us Fan Mail Every Google recommendation was turned on. Every campaign was the wrong type. And the results were getting worse. Claire audits an orthodontist's Google Ads account where auto-applied recommendations had converted every campaign to display network, added 739 broad match keywords,...
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Is Your Dashboard Double-Counting Leads?
Send us Fan Mail 28 leads reported. Only 18 were real. Claire audits a personal injury law firm where conversion tracking was double counting, Performance Max generated zero leads, and the target CPA was set to $2,000. She explains how to check whether your numbers are inflated and what proper...
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755 Leads at $7 Each — So Why Was Nobody Booking?
Send us Fan Mail 755 leads at $7 each. Sounds incredible until you realise none of them were converting into bookings. Claire audits an events venue where maximise conversions was feeding on bad data, broad match keywords were destroying lead quality, and the dashboard numbers were hiding the…
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$953 Per Lead: The Bidding Strategy Nobody Questioned
Send us Fan Mail $953 for one lead from a commercial water cooler company. Multiple agencies had failed to fix it. Claire explains why maximise conversions fails without conversion data, how broad match keywords attracted domestic consumers instead of business buyers, and what the actual fix…
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Why a Higher Optimisation Score Made Everything Worse
Send us Fan Mail The optimisation score went up. The results went down. Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on puppy training searches instead of the high-value…
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4,085 Keywords, 1 Ad Group, and a Misspelled Headline
Send us Fan Mail 4,085 keywords in a single ad group. One ad doing the work for all of them. And the word cleaning was misspelled in every headline. Claire breaks down the air duct cleaning account that had everything wrong — dynamic keyword insertion pulling in random terms, target impression...
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$23,000 a Month and Nobody Was Tracking the Phones
Send us Fan Mail $23,000 spent in a month. 9 form submissions. Zero phone calls tracked. Claire audits a home remodelling company where maximise clicks was still running after a year, 60 keywords were crammed together, and luxury leads were being buried by general searches. She explains why…
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Why Your Competitors Are Getting Better Leads—And How to Fix It
Send us Fan Mail In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. You’ll learn Claire’s step-by-step framework for…
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How to Outrank Competitors Using Smarter Ad Strategies
Send us Fan Mail In this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies. Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement opportunities, and leveraging continuous testing for...
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The Biggest Google Ads Mistakes You’re Probably Making
Send us Fan Mail In this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns. From over-relying on Google's automated recommendations to neglecting negative keywords, Claire Jarrett reveals the common pitfalls…
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Why Your Competitors Are Winning (And How to Beat Them)
Send us Fan Mail In this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shares insights from her in-depth competitor...
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Scaling Without Micromanaging: Delegating Google Ads Effectively
Send us Fan Mail In this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective delegation not just a choice, but a...
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Why Your Google Ads Aren't Converting (And How to Fix It Fast)
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast? Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, from inaccurate conversion tracking that…
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The Lazy Ad Group Mistake: Why Structure Matters More Than You Think
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group. Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your…
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Stop Guessing, Start Targeting: How to Align Your Ads with Buyer Intent
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting. Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks. You'll...
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Negative Keywords: Your Secret Weapon for Filtering Out Time-Wasters
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget. Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience…
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How To Monitor Offline Conversions in Google Ads
Send us Fan Mail Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively. Claire explains the importance of capturing the Google Click ID (GCLID) and...
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How To Use Google Ads Dynamic Keyword Insertion
Send us Fan Mail In this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-through rates by automatically tailoring your ads to match...
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Google Ads budget quietly leaking away? Audit Your Account Now!
Send us Fan Mail Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI. From checking your...
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Should You Still Use SKAG For Your Google Ads?
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full...
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How To Setup Google Ads Callouts
Send us Fan Mail In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how callouts differ from structured snippets, why they boost your...
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How To Setup B2B Google Ads
Send us Fan Mail In Today’s podcast, here’s what you’ll learn: 🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads 🧠 The secret to structuring ad groups by buyer journey stage ✍️ Why data-driven ad copy always outperforms fluff 👥 The power of audience layering...
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How To Setup Affinity Audiences In Google Ads
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into...
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How To Layer Audiences on Top Of Your Keywords In Google Ads
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower...
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The Google Ads Extensions You Need To Create
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and…
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You're Paying More Than Them! Why You Could Be Paying More Than Your Competitors for the Same Clicks
Send us Fan Mail 🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads In this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same...
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Bargain Hunters Be Gone! How to Spot and Stop Low-Quality Leads
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results. Claire Jarrett reveals how Google's algorithm often chases easy clicks…
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The Geographic Targeting Trap: Why Going Too Broad Is Hurting Your Results
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting. Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant…
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The Truth About Google's 'Maximize Conversions' Setting: Is It Right for You?
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'. Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can...
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Why Your Competitors Are Clicking Your Ads (And How to Stop Them)
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks. Claire Jarrett reveals why competitors might be clicking your ads—whether out of curiosity, competitive research, or deliberate…
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Why Your Sales Team Hates Your Google Ads (And How to Fix It)
Send us Fan Mail In this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations. Claire Jarrett reveals why your sales team might secretly resent your Google Ads...
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When Google Says ‘Learning Phase’ — What It Really Means for Your Budget
Send us Fan Mail Everyone’s seen it: that quiet grey label that says “Learning.” But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it. In this episode, Claire exposes what the learning phase really means, why it silently wrecks...
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Competitor Bidding: The High-Risk Strategy That's Draining Your Budget
Send us Fan Mail In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy...
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The Budget Myth: Why Spending More Doesn't Always Mean Better Results
Send us Fan Mail In this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending...
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Brand Campaigns on Google Ads: Protecting Your Territory and Boosting Conversions
Send us Fan Mail In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads? Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just...
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The Google Ads Shortcut That’s Costing You Thousands: A Real Client Audit
Send us Fan Mail In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.” We’ll break down: Why Performance Max isn't a strategy (and what to do...
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The 'One Ad Fits All' Trap: Why Your Google Ads Are Falling Flat - Breaking down the art of ad relevance for maximum impact
Send us Fan Mail In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting...
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How to Know If Your Google Ads Are Attracting the Right Leads
Send us Fan Mail In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. Drawing from real-world audits, Claire reveals how seemingly successful...
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Inside the Home Inspector’s Google Ads Mess (And How to Clean It Up)
Send us Fan Mail In this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live. You’ll learn: Why display and call-only campaigns often fail for service businesses The hidden danger of...
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Solar Ads Gone Wrong: The Audit That Exposed It All
Send us Fan Mail In this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping. From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what…
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The 'Set and Forget' Fallacy: Why Your Google Ads Need Constant Care
Send us Fan Mail In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management. Drawing from real-world audits, Claire reveals how seemingly active campaigns...
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The Display Network Danger: When Your Search Ads Go Rogue
Send us Fan Mail In this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. Claire reveals how this seemingly small...
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Broad Match Blunders: Are You Throwing Money at the Wrong Keywords?
Send us Fan Mail In this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer...
About this show
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Hosted by
Claire Jarrett