Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report episode artwork

EPISODE · Jan 30, 2026 · 9 MIN

Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report

from Search Engine Roundtable Podcast · host Barry Schwartz

This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show more button officially flows to AI Mode, which is not good for publishers. Gemini 3 is powering AI Overviews globally now. Google is being forced to explore ways to let us say we don’t want Google to use our content in AI Overviews or AI Mode. A poll says 33% of you will block Google from doing so. Yahoo is back in search with Yahoo Scout. Bing Webmaster Tools is testing an AI Performance report. Google’s Personal Intelligence is also creating Frankenstein AI recipes. Google is testing 10 sitelinks for some search result snippets. Google has a new help document on how to reply to reviews. Google is testing third-party endorsement content on search ads. Google Ads data exclusions for PMax is rolling out. Google Ads experiment center help document is up. Google Ads campaign mix experiments are in beta. Google Ads has a new billing report. Google Ads API version 23 is out. Microsoft announced earnings and Microsoft Advertising revenue may be slowing. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video is sponsored by Semrush. Semrush announced the 2025 AI Visibility Award Winners. Meet the brands that are most prominently mentioned, cited, and recommended by ChatGPT and Google AI Mode based on our AI Visibility Index data from August – December 2025. Learn more about the winners at this link here or the link in the description of the video.0:00 - Introduction0:58 - Google Search Ranking Volatility Super Heated January 29 & 301:12 - Google Search Ranking Volatility Remains Super Heated1:48 - Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode2:57 - Gemini 3 Powering Google AI Overviews Globally3:04 - Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode3:47 - Poll: 33% Will Block Google AI Search Experience: AI Mode & AI Overviews4:10 - Yahoo! Scout - Yahoo's Official Return To Search With AI5:14 - Bing Webmaster Tools AI Performance Report Beta5:52 - Google Personal Intelligence Creates AI Frankenstein Recipes6:50 - Google Tests 10 Sitelinks On Some Search Result Snippets7:02 - Google Posts Tips To Write Better Review Replies7:21 - Google Ads Tests Third-Party Endorsement Content On Search Ads7:55 - Google Ads Data Exclusions For PMax Campaigns Rolling Out8:10 - Google Ads Campaign Mix Experiments In Beta8:28 - Google Ads Experiment Center Help Doc8:43 - Google Ads New Billing Report9:01 - Google Ads API Version 23 Now Available9:10 - Bing Ads Revenue Up 10% - Is Growth Slowing?9:32 - Conclusion 

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Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report

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