Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More

This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm around explicit content and videos, plus they updated its SafeSearch documentation. I posted the monthly Google webmaster report for June 2025. Google is testing AI Overviews at the bottom of the page. Charts and data visualizations and analysis are now in Google AI Mode labs. Google Discover is testing generative AI summaries. Google Gemini Live is now available in the Gemini App. Google Lens is available on YouTube Shorts. Google AI Overviews and Bing Copilot Answers now include Shorts. Google search results tests clickable page include links in the snippets. Google Ads API version 20 is now out. Google published a help document on the new video ads. Google is testing a new ads label in the search results. Google’s CEO, Sundar Pichai was interviewed again, this time by Emily Chang from Bloomberg. Plus, Navah Hopkins is the new Microsoft Advertising Ads Liaison. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:49 - Google Search Ranking Volatility Heated Today - June 4th1:18 - The Great Decoupling Of Google Search - Clicks vs Impressions2:27 - Drop In Google Indexing Less Since Late May 2025?3:35 - Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs4:34 - June 2025 Google Webmaster Report4:47 - Google Tests AI Overviews At Bottom Of Search Results Page5:08 - Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)5:28 - Google Discover Testing Generative AI Summaries5:48 - Google's Gemini Live Available On Gemini App6:06 - Google Lens Comes To YouTube Shorts - Without Ads For Now...6:25 - Google AI Overviews & Bing Copilot Answers With Shorts6:46 - Google Search Results Snippets Tests Clickable Page Includes7:02 - Google Ads API Version 20 Now Available7:17 - Google Publishes About Video Ads Help Doc7:35 - Google Tests New Learn More About Sponsored Results Label7:49 - Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline8:15 - Navah Hopkins Is Microsoft Advertising Ads Liaison8:39 - Conclusion