EPISODE · Apr 18, 2025 · 10 MIN
Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews
from Search Engine Roundtable Podcast · host Barry Schwartz
Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect their ccTLDs to their .com, but nothing is changing with how the search results work, do not change your intentional SEO strategy because of this. Google said again that structured data does not make your site rank better. Google Ads announced its ad safety report, where it suspended 200% more advertiser accounts year-over-year. Google Ads released API version 19.1. Google posted a new ad strength guide and best practices. Google Ads is rolling out age exclusions for PMax campaigns. Google Merchant Center now offers a popular products report. Google is testing a new “new” label. Google AI Overviews can link to themselves over and over again. Google AI Overviews can also show duplicate links to the same site. Google is testing ask a follow up search box. Google Discover’s new full-width design is cropping publisher images. The Financial Times interviewed Google’s Elizabeth Reid. Google was sued for over $6 billion in the UK over alleged search dominance. That was the search news this week at the Search Engine Roundtable.SPONSOR: Wix Studio - Did you know the Wix Studio SEO Course is live. It covers topics like keyword research, technical SEO, local SEO, SEO reporting, link building and more. Learn more at wix.com/seo/learn/course and also check out the new LLM brand visibility tracker resource.0:00 - Introduction0:43 - Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices2:05 - Google Search Ranking Volatility Heating Up April 16th3:04 - Google Search ccTLDs Are Going Away3:35 - Google: Nothing Has Changed With International SEO with ccTLD Change4:30 - Google Again Says Structured Data Does Not Make Your Site Rank Better4:59 - Google Ads Suspended 200% More Advertisers (39.2M) & Removed 5.5 Billion Ads6:22 - Google Ads API Version 19.1 Now Available6:40 - New Google Ad Strength Guide Best Practices6:57 - Google Ads PMax Age Exclusions Rolling Out7:22 - New Google Merchant Center Popular Products Report7:36 - Google Testing New Label In Search Results Snippets8:10 - Google AI Overviews Linking Over & Over Again To Itself8:38 - Google AI Overviews With Duplicative Links9:04 - Google Ask A Follow-Up Search Box9:30 - Google Discover Cropping Publisher Images In New Full Width Redesign10:01 - Financial Times Interviews Head Of Google Search, Elizabeth Reid10:26 - Google Sued For £5 Billion In UK Class Action Lawsuit Over Search Dominance10:45 - Conclusion
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Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews
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