EPISODE · Jul 10, 2026 · 12 MIN
Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & Google Ads AI, ChatGPT Ads & More
from Search Engine Roundtable Podcast · host Barry Schwartz
This week in search, we covered how Google’s Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok, X and YouTube. Google Search Generative AI controls are rolling out to more sites outside of the UK. There is a trick to see the AI performance reports for your new platform properties. Google Search Console’s page indexing report was fixed, for now. Google is testing google.com/goto tracking URL parameters in the search results. Google added Further Exploration to the AI Overviews. Google added product categories and sale duration to the Merchant Listings structured data. Google says it can take up to two weeks to fix canonicalization issues. Google Ads now has AI labels if the ad was created or edited using AI. Google Ads travel search campaigns expands its open beta for Things To Do and Events. Google is testing large visit site buttons on sponsored results. Google is also testing favicons on sitelinks in sponsored results. Google & YouTube Shopify sync app may cause a huge mess for your shopping campaigns after August 18th. ChatGPT Ads can now autogenerate ads for you and also added audience targeting. ChatGPT Ads has a new Overview tab and expanded to Japan and South Korea. Google Merchant Center Next is now just Merchant Center. Google Business Profiles appeals form added evidence to the workflow form. Google has another reviews bug, a scary one. And Bing is testing a new product detail overlay screen. That was the search news this week at the Search Engine Roundtable.Sponsor: This video is sponsored by Ahrefs. Have you checked out Ahref's Brand Radar? Brand Radar helps you track and grow your brand’s visibility across AI answers, YouTube and even Reddit. Uncover this immensely valuable data and learn more at https://ahrefs.com/brand-radar.0:00 - Introduction0:49 - Google Search Broke All Usage Records With Highest Usage Yesterday1:45 - Google Search Console Now Shows You Instagram, TikTok, X & YouTube Content Search Performance3:16 - Google Search Generative AI Controls Rolling Out Beyond UK Sites3:55 - Hack: Google AI Performance Reports For Platform Properties4:22 - Google Page Indexing Report Has Been Fixed & Updated4:40 - Google Tests google.com/goto Tracking URLs In Search Results5:32 - Further Exploration Found In The Wild Within Google AI Overviews5:48 - Google Adds Product Category & Sale Duration To Merchant Listing Doc6:42 - Google: Canonicalization Issues May Take Up To Two Weeks To Resolve7:11 - Google Ads Now Show AI Creation/Edited Labels7:59 - Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta8:20 - Google Tests Visit Site Button On Google Ads Sponsored Results8:44 - Google Ads Tests Favicons In Sponsored Results Sitelinks9:11 - Google & YouTube Shopify App Sync May Cause Mess After August 18th10:07 - ChatGPT Ads Can Generate Ads For You10:27 - ChatGPT Ads Gain New Audiences Targeting10:43 - ChatGPT Ads New Overview Tab, Expands To Japan & South Korea10:59 - Google Merchant Center Next Is Now Just Google Merchant Center11:23 - Google Business Profiles Appeals Adds Evidence Uploads In Workflow11:48 - New Google Reviews Bug: You Have No Reviews Yet12:18 - Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More12:42 - Conclusion
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Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & Google Ads AI, ChatGPT Ads & More
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