Google Search Ranking Volatility, Site Reputation Abuse Enforcement, Pichai On Search Quality, HCU Recovery & More

Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. Sundar Pichai, Google’s CEO, responded to search quality issues in an interview. Google is now hiding the number of search results under the tools menu. Google will remove the disavow link tool at some point. Gemini stopped linking to sources. Google renamed AI Answers back to AI Overview. Google is testing a new Notes button in Search. Google SGE said you should drink urine to pass a kidney stone. Google has product review summary labels. Google may show searchers how many people purchased on your e-commerce site. Google Ads new Performance Max for marketplaces. Rumors of 25% of Google Ads accounts being audited are false. Bing is testing clearer distinctions between free and paid search results. Google LSAs ranking help document removed that proximity is used for ranking. Google Local Business Profiles is testing a new review listing. Google Search is testing showing only local results for near me queries. Google Analytics gained Google Ads conversion performance beta reporting. Statcounter said Google didn’t lose market share, it was a bug in the reporting. That was the search news this week at the Search Engine Roundtable. Sponsored by Similarweb.com 0:00 - Introduction 1:08 - Google Search Ranking Update Volatility Starting On May 9th 1:35 - Google Search Ranking Update Volatility Starting On May 3rd 1:57 - Google Began Enforcing The Site Reputation Abuse Policy Last Night 3:18 - Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow 4:22 - Google: Site Reputation Abuse Isn't About Linking 4:34 - Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues 5:42 - Number Of Search Results Dropped Google Search Results Page (Hidden Under Tools) 6:12 - Google Will Remove Its Disavow Link Tool At Some Point 7:10 - Google Gemini Stops Linking To Most Sources? 7:40 - Google Renames AI Answer Back To AI Overview 8:10 - Google Tests New Search Notes Button 8:32 - Google SGE Says Drink Urine To Pass Kidney Stones Quickly 9:06 - Google Product Review Summary Labels Snippet 9:20 - Google May Show How Many Shoppers Purchased On Your E-Commerce Site 10:00 - Google Ads New Performance Max For Marketplaces 10:22 - Rumors Of Google Auditing 25% Of Google Ads Are False 10:50 - Bing Tests Clear Distinction Between Free & Paid Search Results 11:19 - Google: Proximity Not A Relevancy Factor For Local Service Ads 12:12 - Google Local Business Profile Reviews Listings Updated 12:23 - Google Search Tests Showing Only Local Listing For Near Me Queries 12:46 - Google Analytics Gains Google Ads Conversion Performance Beta 13:10 - Statcounter Fixes Search Engine Market Share Data After Incorrectly Showing Google Lost Share 13:38 - Conclusion