Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs episode artwork

EPISODE · May 30, 2025 · 8 MIN

Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs

from Search Engine Roundtable Podcast · host Barry Schwartz

This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google Search. Google AI Mode data is coming to Search Console. Google AI Overviews test query expansion feature. Google Ads has new help documents on AI Overviews and AI experiences. Google Ads can show above/below, or within AI Overviews, but not both at the same time. Google Ads replaced Search Max with AI Max in the Google Ads interface. Some are seeing the new channel reporting for performance max campaigns in the wild. SEOs are complaining about the live broadcasting schema and the Indexing API. Google warns about using the Indexing API for unsupported content. Google is moving notifications to the new Google Merchant Center Next on June 25th. Google updated how it shows questions and answers in the local panel. Google Shopping tests a new sub-menu with the super G logo. Bing is testing a sticky footer for related searches. That was the search news this week at the Search Engine Roundtable.SPONSOR: Semrush: Your team knows SEO. You’ve building visibility, driving targeted traffic, and pushing performance every day. You need tools that work just as hard. This is the SEO toolkit built for marketers who actually do the work, solo or in a team, in-house or at an agency. Get deep keyword insights. Run technical audits. Spy on your competitors. And build clear, client-ready reports that prove results. All in one place. Whether you’re starting out or running multiple campaigns, Semrush helps you win the traffic that matters. The SEO toolkit is made for marketers who mean business. Start now at Semrush. Also, don’t miss SMX Advanced taking place on June 11th - June 13th at Westin, Boston Seaport with more than 90 speakers and many networking opportunities. I’ll be there, looking forward to seeing you.0:00 - Introduction1:27 - Google Search Ranking Volatility Heats Up May 29th1:47 - Google's Sundar Pichai Doesn't Think Web Publishing Is Dead2:47 - Poll: Most SEOs Are Scared About Google AI Mode3:27 - Google AI Mode Reporting Coming To Search Console4:03 - Google AI Overviews Tests Query Expansion Tabs4:13 - Google Ads Help Doc On Ads In AI Overviews & Experiences4:35 - Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Time4:58 - Google Ads Al Max Replaces Search Max In Google Ads5:20 - Some Seeing Google Ads Channel Reporting For Performance Max5:52 - SEO Complaints About Google's Live Broadcasting & Indexing API6:11 - Google: Stop Using Indexing API For Unsupported Content6:36 - Google Moving Notifications To Merchant Center Next June 256:55 - Google Updates When Local Questions & Answers Display7:40 - Google Shopping Tests New Menu Under Search Bar With Super G Logo7:55 - Bing Tests Sticky Footer With Related Searches8:08 - Conclusion

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Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs

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