Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data for the Google Discover performance report. Google Search Console’s API was stuck most of this week. Google may label commercial search queries features as sponsored. Google Ads channel reporting for PMax is finally rolling out. Google is testing linking the local panel’s review button to AI Overviews. Google is also testing AI Overviews on the right side of the page. Google AI Mode is being tested in the wild, and they added product and place cards, plus more. Google Merchant Center has a Search for Products feature. Google is testing new shipping, Reuters, and payments sections in the retailer knowledge panel. Google is testing a new shopping ads design. Google has this track deals from search button. Bing Copilot answers get videos section. Microsoft reported earnings and its ad revenue is up 21% again. Google AdSense will show ads in AI chatbots. ChatGPT Search now has shopping search features. Apple Intelligence will add Google Gemini and other AI services by end of 2025. Apple updated its Applebot documentation. That was the search news this week at the Search Engine Roundtable.Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.0:00 - Introduction0:57 - Google Search Ranking Volatility Spiked Friday - April 25th1:45 - May 2025 Google Webmaster Report2:05 - Google Testing AI Mode In Wild; Adds Product/Place Cards, History Tab & More3:08 - Deposition: Google Used Search Signals & Data To Train Gemini AI Models3:34 - Google Search Console Discover Performance Report Hack Suggests Desktop & Mobile Data Filters Coming4:14 - Google Search Console API Data Stuck On April 224:31 - Google May Label Search Results As Sponsored If They Link To Commercial Queries5:37 - Official Google Ads Channel Reporting For Performance Max & More6:30 - Google Tests Linking Reviews Button On Local Panel To AI Overviews6:55 - Google Tests AI Overviews On Right Hand Side (Local?)7:09 - Google Merchant Center New Search For Products Feature7:36 - Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel7:55 - Google Tests New Shopping Ads Design8:24  - Google Track Deals From This Search Toggle Button8:37 - Bing Copilot Answer More Videos Section8:47 - Microsoft Bing Advertising Revenue Up 21% Again9:14 - Google AdSense To Show Ads In AI Chatbots9:37 - ChatGPT Search Gains Shopping Search Features (Not Ads) & More10:24 - Apple Intelligence To Add Google Gemini & Other AI10:50 - Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot11:03 - Conclusion