Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence

Another week and more Google search ranking volatility hit mid-week, did you notice? Google’s crawler might be causing issues on your site this week. Google still is making its crawling more efficient and better. Google Search Console’s API had delayed this week. Google was sued over AI Overviews hurting traffic and revenue. Google AI Overviews continues to show dozens of links, that no one will click on. Google Ads runs different auctions for different ad locations. Google Ads sitelinks creation page had a bug that may put your competitor’s URL in there. Google Local Service Ads may ad your booking links and charge you for those leads. Google Ads to change offline conversion quality in store goals. Google Merchant Center added physical stores tab. Google Ads released version 19 of the API. Bing is testing Copilot Search. Bing is testing new link stylers for Copilot Answers. Bing doesn’t want you to search for Chrome, Gemini or Grok. Appel Intelligence may integrate with Google Gemini soon. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:37 - Google Search Ranking Volatility Chatter Spiking Feb 26th & 27th1:24  - Google Crawler Update Causing Spikes In Crawling For Some2:37 - Google: There Is A Lot More Work To Do To Make Crawling More Efficient3:30 - Google Search Console API Is Delayed4:13 - Google Sued Over AI Overviews For Hurting Traffic & Revenue5:37 - Will Searchers Click On Links Within Google AI Overviews With Dozens Of Links?6:27 - Google Ads Runs Different Auctions For Each Ad Location, Doc Update Says8:36 - Google Ads Sitelinks Creation Page Bug With Prefill Functionality9:28 - Google Local Service Ads Booking Links Now Charges Like Calls Automatically10:16 - Google Ads Changes To Offline Conversion Quality In Smart & PMax Campaigns With Store Goals10:45 - Google Merchant Center Next Physical Stores Section10:59 - Google Ads API Version 19 Now Available11:26 - Microsoft Bing Testing Copilot Search12:00 - Bing Tests New Links UI For Copilot AI Answers12:15 - Microsoft Bing Doesn't Want You Searching For Google Chrome, Gemini or X's Grok12:44 - Apple Intelligence With Google Gemini Integration Coming?13:00 - Conclusion