Google, Unity, Facebook and Snap Inc. on Augmented Reality: A New Frontier
from IAB.THERE
Immersive technologies-- virtual, augmented and mixed reality-- represent a powerful new storytelling toolset that provides marketers with novel ways to reach and engage consumers. Join IAB's Zoe Soon and leading companies in the Augmented reality space as they discuss how to make immersive technologies more readily accessible to media buyers.
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How long is this episode of IAB.THERE?
This episode is 31 minutes long.
When was this IAB.THERE episode published?
This episode was published on November 24, 2020.
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