Google verändert (fast) alles: Warum die neue Suche eine Chance ist

from Echt statt Laut – Der Anti-Marketing-Podcast · host Heiko Gaß

Du hast es bestimmt bemerkt, die Google-Suche hat sich verändert. Wo früher eine Liste mit Links war, erscheint immer öfter eine von KI formulierter Text. ´Suchergebnisse werden zusammengefasst und als Textblock dargestellt. Dies nennt sich AI Overview. Google bedient sich dabei an Seiten, die gute und umfassenden Inhalte liefern können. Die Links, die früher als Liste angezeigt wurden, sind in diesem Text enthalten. Reicht dem User die Antwort der KI, klickt er nicht mehr auf die Links. Google nutzt dafür Quellen mit guten, vertrauenswürdigen Inhalten. Doch das bedeutet:Wenn deine Website nur oberflächlich oder austauschbar ist, bist du für Google keine Quelle mehr.Das Ganze hat vor und Nachteile. 👉 Mehr zu mir findest du auf heiko-gass.de und (beginnend) auf YouTube https://www.youtube.com/@HeikoGass

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This episode was published on July 31, 2025.

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