Google vs. Meta Ads?

In this episode of The Builder Lead Podcast, Mary Anglade breaks down the differences between the two platforms and the role each plays in the home buyer’s journey. Google Ads can help builders reach people who are actively searching, while Facebook and Instagram ads can build awareness and introduce your homes to buyers before they begin their search. You’ll learn: How buyer intent differs between Google and Meta When Google Ads may be the better place to start When Meta Ads can be especially effective Why clicks from the two platforms shouldn’t be evaluated in the same way How your website and follow-up process affect campaign performance Why using both platforms can create a stronger overall strategy If you’re trying to decide where to invest your advertising budget, this episode will help you choose the right approach based on your goals, market and buyers.