Google's Core Update: AI Overviews and the Future of Search for SMGs

In this episode of The POMCAST,  Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses.Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and Grok, and how local businesses can adapt without blowing their budgets.You’ll hear practical strategies for making your website more visible and resilient, including how to leverage structured data, create content that taps into conversational queries, and use tools like Google Search Console to stay competitive.Key insights from this episode include:What Google’s latest core update really means for local SEOHow AI-generated summaries are reshaping search resultsWhy structured data is more important than everThe role of FAQ-style content in ranking for modern queriesHow to think about SEO in the age of AI and zero-click searchesTools and tactics every SMB should consider using nowWhether you're in automotive, multifamily, legal, or another local industry, this episode will give you clear direction for navigating the rapidly evolving search landscape.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com