The POMCAST

Search advertising is changing fast—and AI is accelerating the shift.In this episode of The POMCAST, Premier Online Marketing Founder & CEO, Mike Shaug, breaks down how Google, Microsoft, and Meta are reshaping paid search and lead strategy in a world driven by automation, AI-powered search results, and shifting user behavior.Mike shares how AI Overviews are impacting clicks and traffic across the web, why local search remains more stable, and what advertisers should know about campaign formats like Performance Max (PMax)—including the trade-offs that come with less visibility and control.The conversation also dives into why search partner and display expansion networks can inflate results with bot traffic and fake leads, what tactics can reduce wasted spend, and why more businesses should be exploring Microsoft Ads as search market share shifts.In this episode, you’ll learn:How AI Overviews are changing search results, clicks, and CTR Why local SEO and high-intent searches are still performingWhat PMax gets right—and where it creates risk and wasteWhy search partners and display networks can hurt lead quality Ways to reduce bot traffic, fake leads, and inefficient spend Which channels work best for bottom-of-funnel leads vs. awareness Why Microsoft Ads is improving and converting more competitivelyWhy it’s no longer wise to rely on Google aloneIf you’re focused on generating qualified leads, protecting performance, and staying competitive as search evolves, this episode delivers a clear, practical look at what’s changing—and how to respond.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Discover how to build SEO-ready apartment websites that actually rank and convert in this episode of the POMCAST, featuring Mike Shaug, CEO and founder of Premier Online Marketing. Mike breaks down the fundamentals of creating high-performing multifamily property sites that support both SEO and paid media—from smart naming conventions and URL structure to page hierarchy and internal linking.This conversation digs into what most apartment websites are missing: individual floor plan pages for studios, one-bedrooms, and two-bedrooms, localized neighborhood and geo pages, and FAQ content that helps both search engines and prospective residents. Mike also explains why mobile performance, site speed, and thoughtful content depth matter so much, and how to avoid common mistakes like thin copy, vague branding, and hard-to-find calls-to-action.Listeners will learn how to:Name properties and structure URLs so Google clearly understands they’re apartments in the right geoBuild floor plan and geo-specific pages that target high-intent keywords like “one bedroom apartment in [city]” Use neighborhood, FAQ, and localized blog content to stand out and support SEO and LLM discovery Improve conversions with clear phone visibility, persistent CTAs, integrated tour requests, and user-friendly navigationAvoid keyword cannibalization and duplicated content when scaling across multiple propertiesIf you’re a multifamily marketer, property manager, or developer responsible for lease-ups and lead generation, this episode offers a practical blueprint for turning your apartment website into a true performance asset.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing.Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this episode explores how to stay competitive when costs rise and search volume spikes.Listeners will learn how to:Build seasonal PPC campaigns that align with buyer intentAvoid costly mistakes during high-demand periodsUse data-driven insights to lower cost per lead and boost ROIBalance short-term promotions with long-term brand growthIf you’re an auto dealer, multifamily marketer, or anyone managing digital campaigns through seasonal highs and lows, this episode delivers practical, actionable strategies to help you get the most out of your marketing budget.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of The POMCAST, Michael Shaug, CEO, and Andres Fernandez, Associate SEO Director at Premier Online Marketing, share new research drawn from 815 multifamily community websites. Their analysis reveals how traffic sources are shifting, what benchmarks communities can use to measure organic performance, and why understanding seasonality is key to maximizing leasing during peak demand months.The conversation also explores how AI and large language models are reshaping search. From Google’s AI Overviews to changing click-through rates and stronger conversion rates from AI-driven referrals, Shaug and Fernandez outline what these shifts mean for the renter journey—and how marketers can stay ahead as search continues to evolve.Listeners will gain practical strategies to strengthen their digital presence, including:Building answer-first content to match modern search behaviorUsing FAQs and schema to increase visibility in both search engines and AI toolsDesigning mobile-first websites that improve renter experienceExpanding brand presence across multiple platforms to build trust and reachWith clear benchmarks and forward-looking guidance, this episode offers a roadmap for navigating today’s SEO landscape and preparing for the future of AI in multifamily marketing.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

In this powerful episode of The POMCAST by Premier Online Marketing, Mike Shaug, Founder and CEO of Premier Online Marketing, dives into the foundational and advanced strategies behind high-performance PPC (pay-per-click) advertising for Harley-Davidson dealerships. With years of hands-on experience driving digital success for powersports dealers, Mike breaks down what truly separates Harley PPC from generic motorcycle or automotive campaigns—and why Harley’s premium brand status demands a sharper, more strategic digital advertising approach.Listeners will gain insight into:The five core keyword categories Harley dealers should prioritize, including brand, dealer terms, new and used inventory, and financing.The importance of model segmentation in campaigns and how buyer intent varies dramatically between categories like Touring, Cruiser, and Sportster.High-converting keywords versus research-phase terms—and how to budget accordingly.How to build smarter campaigns using pump-in/pump-out reports, CRM and historical sales data, and zip-code-level ROI insights.Tips for setting effective ad schedules that maximize lead volume during peak conversion hours while avoiding wasted spend overnight.Why audience demographics like age and income level matter more than you think—and how to apply bid adjustments with precision.Advanced tactics in remarketing and YouTube pre-roll, including the use of custom intent audiences, ride event targeting, and fresh creative strategies that put shoppers “on the bike” before they ever visit a showroom.Whether you're a seasoned digital marketer or a Harley dealer looking to sharpen your ad performance, this episode is packed with actionable advice, campaign structure tips, and targeting wisdom to help drive stronger ROI from your paid search investment.Tune in and fuel your dealership’s growth with insights that cut through the noise.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

In this powerhouse episode of The POMCAST, Mike Shaug, Founder and CEO of Premier Online Marketing, shares expert-level insights on how to build, manage, and scale national paid search campaigns with large budgets and wide target areas. Drawing from his years of experience running high-stakes digital advertising efforts for clients across automotive, legal, real estate, and beyond, Mike walks listeners through the strategies that separate successful enterprise PPC campaigns from costly disasters.Mike emphasizes that the stakes are much higher when managing national campaigns, where inefficiencies can burn through tens or even hundreds of thousands of dollars in a short time. He explains why campaign setup must begin with control in mind—outlining how targeting the entire country requires treating each state or metro as its own performance unit. Instead of running one catch-all campaign, Mike encourages segmentation by geography, customer type, and keyword theme to allow for deeper control over performance, pacing, and budget allocation.He details how to structure ad groups with tightly clustered, intent-driven keywords, and why broad match should be avoided in favor of exact and phrase match types—especially when quality score and CPCs can swing wildly at scale. Mike also digs into how to use ad copy strategically, including price gating and message testing, and discusses how to run intelligent A/B tests across bid models, campaign types, and creative to consistently improve results. His management sprint process—reviewing performance data at specific intervals during the month—helps prevent budget drift and ensures campaigns stay aligned with KPIs like cost per lead and search impression share.In the conversation, Mike also pulls back the curtain on how to identify and combat wasted spend. He shares methods for spotting geographic leakage, blocking bot traffic, managing keyword gaps, and mitigating irrelevant clicks through exclusions and negative keyword lists. He cautions listeners about deceptive in-platform audience segments and how vague or overly broad interests can lead to massive inefficiencies, especially on awareness-focused campaigns.Mike rounds out the episode by exploring ad networks and bid strategies, weighing the benefits of Google Search, Performance Max, and tools like Optimizer and Marin for different campaign types. He stresses that even non-converting keywords may have strategic value for brand awareness or upper-funnel activity—but warns that keyword decisions must always be balanced against performance data, CRM insights, and business goals.Whether you're managing a $5,000 monthly budget or $500,000, this episode is packed with real-world advice and actionable tactics to help marketers dominate national paid search—intelligently, profitably, and with confidence.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results.Listeners will learn why Honda’s diverse product lineup—from youth ATVs to premium Gold Wings—requires a segmented, strategy-first approach to PPC (Pay-Per-Click) advertising. Mike outlines the critical importance of differentiating between Honda Powersports and Honda Automotive in keyword targeting and explains how improper exclusions can waste ad spend on unrelated car or marine traffic.This episode covers a full spectrum of Google Ads best practices for Honda dealers, including:Structuring campaigns by product type (on-road vs. off-road)Prioritizing high-converting keywords and brand defense tacticsSmart use of negative keywords to eliminate non-relevant trafficLeveraging CRM and pump-in/pump-out reports to optimize zip code targetingImplementing ad scheduling to capture intent-heavy traffic at the right timesMaking demographic bid adjustments based on real-time analyticsCrafting effective remarketing strategies and the role of custom intent audiencesUsing YouTube ads to build awareness and reach potential buyers at multiple stages of the funnelWhether you’re a Honda Powersports dealer or managing PPC for a brand with a diverse product mix, this episode offers practical, no-nonsense guidance to improve campaign performance.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of The POMCAST,  Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses.Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and Grok, and how local businesses can adapt without blowing their budgets.You’ll hear practical strategies for making your website more visible and resilient, including how to leverage structured data, create content that taps into conversational queries, and use tools like Google Search Console to stay competitive.Key insights from this episode include:What Google’s latest core update really means for local SEOHow AI-generated summaries are reshaping search resultsWhy structured data is more important than everThe role of FAQ-style content in ranking for modern queriesHow to think about SEO in the age of AI and zero-click searchesTools and tactics every SMB should consider using nowWhether you're in automotive, multifamily, legal, or another local industry, this episode will give you clear direction for navigating the rapidly evolving search landscape.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Google's Performance Max (PMAX) campaigns have been around for a while, but many advertisers still struggle to fully understand how they work and how to optimize them. In this episode of The POMCAST, Seth Peacock, Associate Director of Paid Media at Premier Online Marketing, breaks down everything marketers need to know about PMAX—what it is, how it differs from traditional Google search campaigns, and the latest updates shaping its effectiveness in 2025.Seth shares expert insights on audience segmentation, bidding strategies, creative optimization, and overcoming data transparency challenges. He also discusses recent changes in brand safety guidelines, GA4 integration, and campaign-level negative keyword controls—all designed to give advertisers more control over their campaigns.If you're looking to maximize performance, avoid common mistakes, and better understand how PMAX fits into your broader paid media strategy, this episode is packed with valuable takeaways. Whether you're in automotive, multifamily marketing, or lead generation, Seth provides actionable strategies to help you leverage PMAX effectively.Key Takeaways:PMAX campaigns integrate multiple ad channels into one campaign.Understanding PMAX is crucial for effective digital marketing.Recent updates include GA4 integration and campaign-level negative keywords.Data transparency remains a concern for advertisers using PMAX.Building a robust keyword list is essential for campaign success.PMAX is designed to complement traditional search campaigns.Bidding strategies in PMAX are automated and require careful management.Brand safety can be enhanced by excluding branded terms in PMAX.Advertisers should leverage insights from PMAX to inform their strategies.Effective campaign management requires understanding the nuances of PMAX. Play around with TCPA and ROAS for better performance.Segment campaigns by levels of intent for effective targeting.Use audience signals and search signals to enhance Performance Max.Tailor creative assets to user needs for higher engagement.A/B test creative performance regularly to optimize results.Don't repeat old advertising strategies; innovate instead.Utilize first-party data for audience segmentation.Engage with online communities for insights and support.Understand client needs to build trust and improve outcomes.Embrace AI and automation to streamline workflows.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

In this episode of The POMCAST, Claire Shaug, COO of Premier Online Marketing, joins the conversation to share expert insights on apartment SEM (Search Engine Marketing) and PPC (Pay-Per-Click) strategies. With years of experience in multifamily digital marketing, Claire breaks down how apartment communities can optimize paid search campaigns to generate high-quality leads, maximize ad spend, and drive more leases.Claire discusses what truly defines a high-quality lead in the apartment industry and how different lead types—phone calls, form submissions, chat interactions, and completed applications—impact conversion rates. She emphasizes the importance of tracking renter behavior, understanding the apartment search journey, and leveraging first-party data to refine targeting and improve lead-to-lease conversion.The conversation also dives into Google’s advertising restrictions on housing, including limitations on demographic and zip code targeting, and how multifamily marketers can navigate these challenges using audience segmentation, behavioral retargeting, and cross-platform strategies with YouTube, Gmail, and Display ads.Additional key topics include:How to measure SEM success beyond clicks, focusing on lead engagement and lease conversions.Seasonality in apartment marketing and how to strategically adjust ad spend throughout the year.Aligning SEM and SEO strategies to improve search visibility, reduce CPCs, and maximize ROI.Why brand bidding is critical to prevent competitors and ILS platforms from poaching high-intent prospects.Claire’s insights provide a practical, data-driven approach to apartment marketing, helping property managers, marketing directors, and agencies fine-tune their digital advertising efforts to reduce wasted spend and drive more qualified renters into leases.If you’re looking to elevate your multifamily SEM strategy, this episode is packed with actionable takeaways that will help you optimize your campaigns and stay ahead in a competitive market.Tune in now to hear Claire Shaug’s expert advice on apartment PPC and SEM success! Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Get ready to master your digital marketing budget with insights from Mike Shaug, founder and CEO of Premier Online Marketing. Learn how to reverse engineer your traffic needs from lead generation goals and why too much traffic is never a problem. From understanding your sales targets to dissecting competitors' spending through Google Ads' auction insights, Mike provides a treasure trove of strategies to ensure informed budgeting decisions that drive growth and stability in an ever-competitive landscape.Explore the untapped potential of organic traffic as we uncover why it's often more rewarding than paid options. Frequent Google algorithm changes might be daunting, but staying updated is crucial to maintaining those high conversion rates and avoiding revenue fluctuations. With new players like Gemini and ChatGPT entering the arena, flexibility in your digital marketing strategy is no longer optional. Learn how to leverage SEO and content updates to maintain a steady stream of organic traffic, while also preparing for when paid media needs to take the spotlight.The digital landscape is shifting, and so should your approach. Discover the importance of diversifying beyond Google, with platforms like Bing and Microsoft gaining prominence. Learn how to mitigate risks associated with website migrations during mergers and acquisitions, and understand why a first-mover advantage on emerging platforms could be your secret weapon. Mike also shares why video marketing should be on your radar and how businesses can utilize it effectively without competing for viral fame. This episode is your guide to staying ahead in the dynamic world of digital marketing.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just nice to have but a necessity in today's competitive market. We promise actionable insights and practical steps to elevate your rankings and digital marketing efforts.Our conversation with Mike & Andres is packed with vital strategies to optimize your Google Business Profile and boost local search results. We discuss the importance of consistent citations, NAP (Name, Address, Phone number), and regular updates to stay ahead. We uncover common misconceptions about SEO services and share tips on how to avoid low-cost traps that could cost you more in the long run. Expect to gain clarity on local SEO and organic search, including the critical elements like click-through rates, reviews, and map pack visibility.Dive deep into the practical side of SEO with essential on-page optimization tactics. We break down the strategic use of keywords, geographic terms, and proper use of headings to boost your search engine rankings. Whether you're a seasoned pro or just starting, this episode is your guide to mastering SEO and making your dealership a digital powerhouse. Don't miss it!Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can provide you with better-quality leads and how a hybrid approach combining direct marketing and ILS can supercharge your efforts.Explore the most effective apartment lead generation channels with us, where we discuss the balance between SEO and paid media. Learn why Google search ads, especially call-only ads for mobile users, are game-changers in driving valuable traffic. We'll also share insights on why YouTube advertising with custom intent lists can be a cost-effective method to engage potential renters and how Bing could be your secret weapon for cost-efficient search marketing. We delve into the limitations of display advertising and the often overlooked potential of Bing as a complement to your Google strategies.Lastly, we dive into the nuts and bolts of optimizing Google Ads for multifamily properties, from smart keyword strategies to effective remarketing campaigns. Hear about the best practices for managing campaigns for different apartment types and the crucial KPIs for optimizing your property marketing. With practical tips on video content creation and targeting, this episode is packed with actionable insights designed to elevate your apartment marketing game. Don't miss out on mastering the strategies that can help you maintain optimal occupancy while attracting high-quality leads!Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed exploration of essential keyword categories, ranging from high-volume, low-intent keywords to highly targeted, high buyer-intent keywords. He covers industry terms, dealer-specific phrases, and finance-related keywords, emphasizing the importance of aligning your budget and goals for maximum effectiveness.Discover how to optimize your new vehicle PPC campaigns to attract high-intent traffic. Mike shares his expertise on incorporating leasing terms, trim lines, and specific model years to engage car enthusiasts ready to make a purchase. Learn how promoting upcoming models, such as the 2025 Toyota 4Runner, can generate leads even before the vehicles are available. Mike also provides valuable advice on optimizing keywords for used car campaigns, stressing the importance of updating keyword lists based on current inventory and understanding the benefits and limitations of dynamic campaigns.In our comprehensive discussion on budget allocation and finance strategies, you will learn how to manage your ad spend effectively by targeting geo-specific dealer terms and finance keywords that indicate purchase readiness. We also address the necessity of brand defense strategies to safeguard your traffic from competitors. Lastly, we analyze inefficiencies in the automotive industry's advertising spend, highlighting common pitfalls in current digital marketing practices and frustrations with Google's platform. This episode is essential for anyone aiming to master their PPC strategy and enhance their digital marketing efforts in the automotive sector.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on resource allocation, keyword targeting, and making data-driven decisions to stand out in a competitive market. Explore the importance of campaign segmentation with a case study on a Ford dealership, where precise targeting can lead to better control of spend and performance. Learn the pitfalls of lumping various product categories into a single campaign and the evolution of Google AdWords. We delve into the necessity of experienced oversight to avoid wasted budgets and ineffective strategies, ensuring your marketing efforts are both efficient and effective.Get the lowdown on intelligent targeting, precise tracking, and the essentials of effective ad copy strategies. From geo-targeted advertising to leveraging AI in marketing, this episode covers it all. Understand the significance of updating creative content to avoid ad fatigue and how smaller, strategically placed targeting circles can improve marketing efficiency. Mike also discusses the future of search technologies and how they influence current and forthcoming strategies in digital marketing. Don’t miss out on these invaluable insights to elevate your dealership's digital marketing game.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com

Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the insights discussed are universal, exposing how geo-targeting can be your best defense against irrelevant bot traffic. Mike also shares a staggering example of a misplaced $30,000 in Argentina, proving that even a single oversight can lead to a monumental blow to your marketing budget.As we tackle the intricacies of Google Ads' Performance Max campaigns, the conversation turns to the peril of surrendering entirely to algorithmic automation. With Mike's expertise, we dissect the necessity for seasoned marketers to take the wheel, steering campaigns towards true business objectives and away from wasteful expenditures. The discussion spans across various industries, shining a spotlight on the subtleties of paid search, the significance of ad scheduling, and the specialized approach needed for B2B versus B2C marketing.The episode concludes focusing on the art of advertising luxury goods, sharing strategies to pinpoint demographics that convert at higher rates. From utilizing CRM data for smart bid adjustments to leveraging YouTube's custom intent ads, we cover the gamut of high-end marketing tactics. And for those who are vigilant about their advertising health, we emphasize the transformative power of marketing audits, as illustrated by a client who discovered they were investing in irrelevant keywords. Join us for these revelations and more, ensuring your next click isn't just a cost, but a step towards a more prosperous return on investment.Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com Subscribe for more insights on SEO, PPC, and digital marketing. Follow Us: www.LinkedIn.com/company/itspremieronlinemarketing/ www.instagram.com/itspremieronlinemarketing/ Podcast Directed and Produced by: www.hiredgunsagency.com