'Gotta G R I N D before you pour' w/ 'Boon Boona Coffee'

In this episode of 'The UpNUp Podcast', CEO/Founder of widely and culturally celebrated coffee cafe 'Boon Boona Coffee' (@boonboonacoffee), Efrem Fesaha, gives us an inside look at a journey of persistence to reaching the point of cutting the ribbon and opening the doors to his new cafe. He spent many years of doing finance work in the "corporate world" for large companies, eventually jumping off the "corporate cliff" and using his talents for his own venture to build a bridge between African specialty coffee and America. From drawing up a business plan in 2011 and bringing it to life 8 years later through all the ups and downs, the 'Boon Boona' story is definitely one to keep us all on #TheUpNUp