Government Software Modernization: Navigating Multi-Year GovTech Sales with Brian Bennett

In this episode of Data Planet, host Emma Davis interviews Brian Bennett, Director of Strategic Growth at System Automation Corporation. Brian shares what it really takes to grow a GovTech company serving highly regulated government agencies, where software sales cycles often stretch beyond two years and modernization projects can take even longer. He explains why public sector procurement is uniquely complex, the biggest barriers agencies face—from funding constraints to organizational change management—and how System Automation helps licensing boards and regulatory agencies replace outdated spreadsheets, paper processes, and legacy systems with its purpose-built low-code regulatory management platform, Evoke. Brian also discusses the company’s growth strategy, including identifying the right agencies at the right stage of their modernization journey, building decades-long customer relationships based on trust, and creating sustainable competitive advantage in a niche market through deep industry expertise and customer-centric partnerships. This episode offers valuable insights into enterprise SaaS, government digital transformation, long-cycle B2B sales, and the importance of people and relationships in driving lasting growth. System Automation Corporation website: ⁠https://systemautomation.com