GP 64: Team London: Why is London Such a Draw with Rose Wangen-Jones of London and Partners

In this episode, Tom sits down with Rose Wangen-Jones, Managing Director for Marketing, Destination and Commercial at London and Partners, the growth agency for London. They meet in Southwark to talk about what makes London genuinely distinctive, how the city manages its brand at scale, and the shared responsibility required to keep one of the world's great cities competitive, inclusive and resilient.Rose explains how London and Partners approaches its mission to create economic growth that is sustainable and inclusive, and why the city's brand rests on the combination of the iconic and the innovative. The conversation covers the London Growth Plan and its five identified growth sectors, including the experience economy, which Rose argues is the foundation everything else depends on. They discuss the concept of Team London, a coordinated effort to align messaging across partners, businesses and institutions so that more people are telling London's story consistently and well.Tom and Rose also explore the harder questions: the risks of complacency, the challenge of disinformation, the tension between growth and affordability, and what it takes to develop a city in a way that genuinely benefits the people who live there. Rose shares her perspective on placemaking, investment clusters, and the work of sister organisation Opportunity London in attracting long-term capital to the city.They close with a question about what London should build next, and what it might look like if the city expanded its footprint beyond the West End to offer more people access to the experiences that make it worth coming to, and worth staying in.