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Graphic design and transcreation

EPISODE · Jul 26, 2022 · 2 MIN

Graphic design and transcreation

from Dragoman Transcreation · host UMIT OZAYDIN

Reaching to another market is not only about translating your marketing material. You must collaborate with local graphic designers to make sure that not only the content but also the graphics are localized. There are cultural, technological, regulatory and audience related factors to consider. The post Graphic design and transcreation appeared first on Dragoman Language Solutions.Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Graphic design and transcreation

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃
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