Great BBQ Isn’t Enough: How to Market and Grow Your Business | Brandon Hurtado

Brandon Hurtado joins Vin and Tommy the Butcher to share how he turned a backyard barbecue obsession into Hurtado Barbecue—one of Texas’s fastest-growing independent barbecue brands.Brandon’s journey began with food photography, an old offset smoker, and a small brewery pop-up selling barbecue tacos. Today, Hurtado Hospitality operates multiple locations, employs more than 250 people, and continues to expand beyond traditional barbecue with Tex-Mex concepts, catering, nationwide shipping, retail seasonings, and major partnerships with organizations like the Texas Rangers.Brandon opens up about the challenges behind that growth, including closing an unsuccessful location, making the risky decision to expand into dinner service, building consistent systems across multiple restaurants, and hiring experienced people who could help take the company to the next level.The conversation also explores:• How digital marketing helped launch Hurtado Barbecue• Why hospitality matters just as much as great food• The Tex-Mex influences behind Hurtado’s menu• How Mexican cornbread became a signature barbecue side• The creation of Loma, Brandon’s full-service Tex-Mex restaurant• Selling barbecue nationwide through live-shopping platforms• Building successful catering and sports partnerships• Brandon’s advice for creating a loyal audience and lasting brandThis is more than a barbecue success story—it’s an honest conversation about persistence, smart business decisions, creativity, and making every customer feel valued.Subscribe for more conversations with the pitmasters, restaurant owners, competitors, and personalities shaping today’s barbecue world.#HurtadoBarbecue #TexasBBQ #WiseGuysBBQ #digitalmarketing #bbqpodcast #business #businessadvice