Greatest Hits - How the NFL is Winning Hearts Worldwide: Tim Ellis, EVP and CMO Reveals All

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand.If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!SurveyMonkey Curiosity AwardsThe most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information.