[Greatest Hits] La importancia de las marcas de lujo | Los Dioses Responden con Mauricio Martínez, Director de México en Kantar

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This episode was published on October 11, 2024.

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from Los Dioses del Marketing · host Básico.fm

Entre Louis Vuitton, Rolex, Gucci, Dior, Versace y una selecta lista de tremendas marcas que son el día a día de Miranda Priestly, hasta las imitaciones estilo "Licenciado Valeriano", hoy toca hablar de cómo las marcas de lujo se posicionan como lo que son: un sinónimo de estatus y comfort. Mauricio Martínez, Managing Director de México en Kantar, nos cuenta en esta entrevista cómo se establecen estas marcas como estándares de calidad en sus respectivas industrias, lo que las hace diferentes del resto, y por qué facturan tanto.

Episode metadata supplied by the publisher feed · Published Oct 11, 2024

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[Greatest Hits] La importancia de las marcas de lujo | Los Dioses Responden con Mauricio Martínez, Director de México en Kantar

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