Greenwashing with Melissa Packham

Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok. In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the bad, and the dirty of the brands playing in the green space.   Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.   Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Connect with Melissa Packham: https://www.instagram.com/abrandisnotalogo/ https://brandledbusiness.com Free resources: Take our quiz to find the campaign that is right for your business.