Greenway’s Reality Check on Manual Data Exchange and Shrinking Roadmaps
Episode 809 of the Healthcare IT Today Interviews podcast, hosted by John Lynn, titled "Greenway’s Reality Check on Manual Data Exchange and Shrinking Roadmaps" was published on March 11, 2026 and runs 17 minutes.
March 11, 2026 ·17m · Healthcare IT Today Interviews
Summary
[SPONSORED] Health IT roadmaps used to span years. Now they are collapsing into months. The question many leaders are asking is whether vendors can actually keep up.In this interview, David Cohen, Chief Product and Technology Officer at Greenway Health, explains why the pace of change in healthcare has outgrown traditional multi-year planning cycles. He shares how Greenway is shifting to shorter delivery timelines to stay aligned with what ambulatory practices need right now, using provider–payer data exchange as a clear example of where faster execution matters.The conversation also touches on why manual workflows are becoming harder to justify, how expectations around delivery speed have changed, and what healthcare IT leaders should listen for when vendors talk about their roadmaps.How have shorter timelines changed what you expect from your technology partners?Where do you feel the most pressure to move faster?🔔 Subscribe for more great interviews with Health IT leaders.Learn more about Greenway Health at https://www.greenwayhealth.com/Find more great health IT content at https://www.healthcareittoday.com/
Episode Description
[SPONSORED] Health IT roadmaps used to span years. Now they are collapsing into months. The question many leaders are asking is whether vendors can actually keep up.
In this interview, David Cohen, Chief Product and Technology Officer at Greenway Health, explains why the pace of change in healthcare has outgrown traditional multi-year planning cycles. He shares how Greenway is shifting to shorter delivery timelines to stay aligned with what ambulatory practices need right now, using provider–payer data exchange as a clear example of where faster execution matters.
The conversation also touches on why manual workflows are becoming harder to justify, how expectations around delivery speed have changed, and what healthcare IT leaders should listen for when vendors talk about their roadmaps.
How have shorter timelines changed what you expect from your technology partners?
Where do you feel the most pressure to move faster?
🔔 Subscribe for more great interviews with Health IT leaders.
Learn more about Greenway Health at https://www.greenwayhealth.com/
Find more great health IT content at https://www.healthcareittoday.com/
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