Greg P. Liccardi - The Holy Grail of Marketing

Greg P. Liccardi is the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers (ANA), where he connects leading brands with innovative marketing solutions. Known for his collaborative spirit, he helps brands drive engagement across the full marketing funnel as well as in his latest book, The Holy Grail of Marketing. Greg also teaches Integrated Marketing Communications as an Adjunct Professor at Fordham and Seton Hall Universities. In this episode, he joins us to explore how marketing and sales work together and the essential skills professionals need to grow in both. Links MentionedHoly Grail of Marketing by Greg LiccardiMorning Brew Daily (podcast)Zoe Science & Nutrition (podcast)Clearspace (app)Find us on LinkedIn⁠⁠Josh Boaz⁠⁠⁠ (host)⁠⁠⁠Mat Zucker⁠⁠⁠ (host)Greg Licciardi (guest)