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EPISODE · Jul 11, 2021 · 27 MIN
[GROOVING SESSION] Attention: How to Capture It and Keep It with Ben Parr
from Behavioral Grooves Podcast · host Kurt Nelson, PhD and Tim Houlihan
Continuing our series on Marketing and Employee Engagement this month, we were joined on our latest interview episode (#237) by Ben Parr, author of “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB. His insights and research have valuable applications in marketing and entrepreneurship. We’re also doing things a little differently this month on Behavioral Grooves. Instead of discussing Ben Parr’s interview in our Grooving Session at the end of the episode, we’ve decided to make it a separate episode. We suggest you listen to Ben’s interview first (#237), and then join us on this episode where we discuss the practical applications of his fascinating work: How to gain and maintain attention. The importance of intentionality and context. Why synthesizing and curating is vital in maintaining attention. And, mostly importantly, how to be yourself. © 2021 Behavioral Grooves
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What this episode covers
Discussing our interview with author and entrepreneur Ben Parr, Kurt and Tim discuss how we can apply Ben’s research and insight on attention, to improve our lives and our organization. Can we improve the techniques we use to capture and keep someone’s attention? This is a free-flowing conversation, best listened to after our interview episode (#237).
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[GROOVING SESSION] Attention: How to Capture It and Keep It with Ben Parr
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