Grow Your Personal Brand & Get Leads | What Makes a Strong Personal Brand In 2025

<p><strong>Want to learn how to build a strong personal brand?</strong> This episode features <strong>Anastasia Zaitseva</strong>, Chief Communications Officer at ZiMAD. We talk about how to grow your personal brand on social media and what really works in 2025.</p><p><strong>⏱️ Episode Timestamps:</strong><br>00:00 | In this episode<br>00:21 | Meet Anastasia<br>01:30 | How to build a personal brand in 5 steps<br>03:13 | The crucial element of building a personal brand<br>07:19 | What is personal branding, and what are the risks<br>10:55 | Common mistakes in building a personal brand<br>12:45 | The WRONG WAY to start a personal brand<br>16:15 | What makes a strong personal brand in 2025<br>21:33 | How to build a profitable personal brand<br>23:07 | What if your personal brand changes over time<br>29:57 | LinkedIn profile tips from a social media expert<br>31:40 | Brand storytelling and content creation on Instagram<br>36:59 | Free Instagram content ideas<br>39:12 | Promote your business for free on social media<br>41:24 | Do THIS for social media growth<br>48:17 | AI is changing personal branding strategies</p><p><strong>🎙️ Guest: Anastasia Zaitseva</strong><br>As CCO at <strong>ZiMAD</strong> (290M+ downloads), Anastasia helps tech companies in gaming, SaaS, and AI simplify complex ideas and communicate clearly. She built a global communications system from scratch, leading a 15-person team across PR, brand, content, support, and community. Her efforts secured 450+ global media placements, millions of social media views, and consistent brand messaging.</p><p>Beyond ZiMAD, she’s advised 50+ startups (Seed to Series B) on storytelling, investor comms, and go-to-market strategy. She’s also a speaker, mentor for women founders, host of founder circles, and contributor to top industry platforms.</p><p>🔗 LinkedIn: <a href="https://www.linkedin.com/in/anastasia-zaiceva/" target="_blank">Anastasia Zaitseva</a><br>📸 Instagram: <a href="https://www.instagram.com/iamzaiceva" target="_blank">@iamzaiceva</a></p><p><strong>🎧 Host: Alena Gladkova</strong><br>🔗 LinkedIn: <a href="https://www.linkedin.com/in/helen-glad" target="_blank">Helen Glad</a><br>📸 Instagram: <a href="https://www.instagram.com/glad.helen" target="_blank">@glad.helen</a></p><p>🕵️‍♀️ My team hires top global talents in AI, ML, iGaming, and Web3 for your business: <a href="https://kpeople.guru" target="_blank">kpeople.guru</a></p><p>🚀 Boost your CV: <a href="https://kpeople.guru/service/career-coaching/" target="_blank">Career Coaching</a><br>👥 Hire top tech talent fast: <a href="https://kpeople.guru/service/on-demand-recruiting/" target="_blank">On-Demand Recruiting</a></p><p>#podcast #podcasts #podcasting #podcastshow #marketing #marketingdigital #marketinsights #personalbrand #personalbranding #personalbrandingexpert</p>