Growing A Jiu Jitsu Gym with Guest Michael Spyrou

Send us Fan MailMost jiu-jitsu academies aren’t struggling because the coaching is bad. They’re struggling because the business side is running on hope, slow replies, and a messy spreadsheet. I sat down with Michael Spyrou, a brown belt and the creator of the Pack The Mat system, to talk about what actually drives predictable enrollment in a martial arts school without sacrificing the culture that makes people stay. Michael shares how running Meta ads brought in a surge of interest, but without a clear sales funnel and lead management process, those prospects slipped away. From Lean Six Sigma principles to “speed to lead,” we break down how to remove waste from your follow-up, reduce no-shows with better appointment reminders, and improve your conversion rate before you spend another dollar on advertising. If you’re a gym owner, coach, or manager who wants a sustainable system for martial arts school marketing, this one is built for you.If this helps, subscribe, share it with a gym owner who needs it, and leave a review so more people can find the show. What’s the biggest thing blocking your academy’s growth right now?Check out Michael's revolutionary lead management system visit https://morestudentslesswork.com/home To connect with Michael directly connect with him on Instagram @itsmichaelspyrouRubber Bones has bold, unique designs that collide with the grit and grind of Brazilian Jiu Jitsu. Every design blends BJJ with pop culture, and storytelling to create apparel that empowers the uniqueness in every grappler. Rubber Bones supplies all your BJJ apparel needs: Rash Guards, Gi’s, Street Wear, Hats, and more. Check out Rubber Bones at the website link in the show notes, and remember to use the discount code Caffeinated10 when ordering. Support the showCaffeinated Jiu Jitsu is a Brazilian Jiu Jitsu podcast focused on BJJ training, competition preparation, mindset development, belt progression, and the lifestyle of grappling.If you’re looking to improve your Jiu Jitsu, stay motivated during plateaus, recover from injuries, or sharpen your mental game on and off the mats, this podcast is for you.New episodes explore:• Brazilian Jiu Jitsu training strategies• BJJ competition insights• Mental toughness and discipline• Gym culture and academy growth• Injury recovery and longevity in grapplingSubscribe, leave a review, and share with your training partners.Connect with the Caffeinated Jiu Jitsu community:Instagram: @caffeinated_jiujitsuYouTube: https://www.youtube.com/@Caffeinated_JiuJitsuWebsite: https://caffeinatedjiujitsu.buzzsprout.comGRAB SOME AWESOME GEAR!!Rubber Bones Rash Guards: https://rubberbonesrashguards.com/Grab one of the new Rubber Bones and Caffeinated Jiu Jitsu Collab shirts https://rubberbonesrashguards.com/collections/bjj-lifestyle-gearDiscount code: Caffeinated10Grapple Or Die: https://grappleordie.com/Discount code: CaffeinatedJJ