🇩🇪 Growth, differentiation and competitive advantage: success strategies from Germany

Christos Golias joins Michael to unpack two decades of scaling at TAROX AG and how German Mittelstand roots can be a superpower in global competition. We dive into building autonomous business units, creating five clear sales career tracks, staying obsessively close to customers, and turning cloud & security into growth engines. You’ll learn: How “company-in-a-company” business units drive speed, ownership, and profit The five-layer sales model (from junior support to solution consultants) Using an executive cockpit and monthly/weekly cadences to stay aligned during hypergrowth Why cloud services became a ~€50M pillar and how to staff its backend Differentiation in a crowded market: German-language service, reliability, and Mittelstand focus Germany’s real location advantages (infrastructure, safety net) vs. bureaucracy & unfair import dynamics What’s next: internationalization, IT security, video security, and practical AI enablement Guest: Christos Golias, CSO / Managing Director, TAROX AG