Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014

Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven! Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the face! Takeaways Increase email open rates with an emoji in subject line Growth hacking is usually channel specific; growth marketing affects a core KPI Websites are the first line of defense & the content matters! Talking to customers needs to be a TOP priority Channels don’t exist in isolation from the business & customers Approach growth as experiments & remember it does not happen overnight! Links Demand Maven: http://www.demandmaven.io/ Twitter: @AsiaMatos LinkedIn: https://www.linkedin.com/in/asiamatos/ Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X