GS 154 - What's Better Than A Rainmaker?
from Global Studio Marketing Podcast Hosted by Michael K. Reynolds
It's not uncommon to hear an entrepreneur say or even shout, "My marketing isn't working." These entrepreneurs are probably right in that they aren't attracting as much interest and generating as many sales as they hoped. But...usually, it's not their marketing that isn't working...it's that they don't have the right marketing mindset. You see, many entrepreneurs are looking for a "Rainmaker"...some type of mythological creature or process that will cause the rains of revenues to fall from the Heavens. And once they do, it will solve all of their problems. But, the Rainmaking isn't the issue. There is a deeper problem. Join Michael as he shares what's even better than a Rainmaker.
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