PODCAST · business
Global Studio Marketing Podcast
by Michael K. Reynolds
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.You've climbed the mountain...let's tell the world.
Episodes
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GS 222 - The Golden Bridge To Greater Sales
Having worked with hundreds and hundreds of entrepreneurs through the years I can tell you that most of them struggle with the same issue when it comes to their efforts to increase their sales, revenues, and profits. It comes down to what is a famous quote from a memorable movie called Cool Hand...
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GS 221 - Mastering The Margins In Business
It's pretty common for business owners to discuss with pride their growth in terms of revenues. "Our revenues have gone up by 18% this year," they might say with a glad nod in their head. And while this is both admirable and good news, it's not terribly indicative of how well the business is…
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GS 220 - The Marketing Lesson Of Big Blue
There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. They still serve as one of the most prestigious and well performing companies in the world. But there was a time in the 80's during…
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GS 219 - The Surprising Two Step Response To Lagging Sales
No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets…
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GS 218 - The Marketing Revelation Of The Wind And The Sails
There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable...
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GS 217 - Two Guiding Words For Successful Marketing
There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovative approach. However,...
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GS 216 - The Secret To Earning A Customer For Life
One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. The assumption is that during this time of…
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GS 215 - The Soundboard Strategy Of Winning Sales
What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have multifaceted…
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GS 214 - Making Your Business The Clear Choice
When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and can lead to the sale...
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GS 213 - How To Save A Fortune On Your Marketing
Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time around. In most cases,...
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GS 212 - Beware Of The Marketing Parrots
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of...
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GS 211 - The Word That's More Important Than "Yes" In Sales
For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes I would. The salesperson hears this and says YES!…
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GS 210 - Outsmarting The Profits Thief
There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs. It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world. One of those…
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GS 209 - Dialing In Your Business For Maximum Success
Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? For those launching online it can be the simple pleasures of seeing that beautiful new website…
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GS 208 - The Big Lie In Marketing
Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business. It's not their fault! Many marketers…
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GS 207 - The Engineering Flaw In Most Marketing Campaigns
If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts. It can be baffling at times, why certain products or services or initiatives just never get on a roll. After all...you've worked so hard to produce the very...
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GS 206 - What They Didn't Tell You About Marketing Deadlines
If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again. One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity. These Gurus will teach you that...
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GS 205 - Who Is Selling Who?
One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices. Because of...
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GS 204 - The Immediacy Factor Of Marketing
Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle. And for those key decision makers, many of whom have an entrepreneurial mindset and they want to create momentum and experience growth...standing in line is...
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GS 203 - The Art Of Impressionistic Marketing
What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launching your products, services and brands. In fact, it...
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GS 202 - The Glass Slipper Syndrome Of Marketing
For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want the stuff of dreams. The Hollywood success story. The win against all of the odds. Who doesn't? Who goes into business hoping to lose? No...we want our…
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GS 201 - Customer Loyalty Reality Check
Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they…
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GS 200 - 5 Podcasting Truths Discovered After Publishing 200 Episodes
Here are five major truths that you're going to want to hear if you're a fan of podcasts. If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy. That's because you'll acquire valuable wisdom gained after...
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GS 199 - The Ultimate Shortcut In Marketing
The reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business. We want to grow the business without having to spend too much time or money. We don't want to do it the hard way...we want it the easy way. The challenge is that most of…
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GS 198 - The Most Important Aspect Of Marketing Innovation
No one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail. This is because there is such tremendous competition to be heard out there in your industry wilderness. Innovation is an extraordinarily critical part of marketing. Most people…
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GS 197 - Rephrasing Your Messaging For Maximum Profitability
Most entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging. What is marketing messaging? Basically, your marketing messaging is the artful conveyance of all the value you provide to your customers...through words, visuals…
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GS 196 - The Perfect Timing For Planting Seeds Of Success
Many successful entrepreneurs make the very same mistake with it comes to marketing. This error, ultimately impacts their future success and causes them serious challenges down the road. If you can learn from their fundamental mistake, it will dramatically and positively impact your sales for…
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GS 195 - How Winning Entrepreneurs Think
There are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset. So many of these teachings are centered around the simple, cheering persuasion of..."You can do it! Just do it! Go for it! You got this!" That's great...for you to get...
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GS 194 - The Pathway Of The Marketing Pendulum
In marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline. From the most outlandish marketing strategies to the most sublime, they run the full gamut. And, of course, there are the hacks. There are always the hacks. Hacks are...
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GS 193 - Recession-Proofing Your Business
There are always going to be ebbs and flows in the world of business. Sometimes these highs and lows are only felt in your specific industry or with your particular lines of products and services. Other times, they are peaks and valleys in your own neighborhood, or city or country. And then there...
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GS 192 - The Gold Mine Of Customer Frustration
Being in business isn't easy. Trying to onboard new clients and getting them on the pathway to success is difficult work. And, the challenge goes well beyond merely creating great services and products and supporting them with tremendous excellence. It would be great if that was enough, but the...
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GS 191 - Taste Testing With Digital Spaghetti
For those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly. You carefully extract a strand of the boiling pasta out of the pot, making sure not to burn your fingers, and then you thrust the strand up to the ceiling or against one of…
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GS 190 - Four Dimensional Evergreen Marketing Content
Even if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing. Content marketing is when you or your team share their expertise in the effort to draw attention to your...
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GS 189 - Three Words Every Entrepreneur Needs To Hear
If you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important. Not just the words you say, but the words you hear. Yes...you've got to have great messaging, you've got to be able to tell your story in a powerful,...
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GS 188 - The Law Of Typicality In Marketing
You've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action. Someone is selling an online course, or some type of investment opportunity, a radical new diet program, or some exciting new way to 10x or 100x your return on your...
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GS 187 - Beware The Wolf Of Marketing
The challenge with being an entrepreneur is that everything can suddenly be seeming so easy. It's all coming together. It's all blue skies with a brilliant sun. You're thinking: "I've got this. Marketing for my company is so easy. I just need to do what everyone else is doing...especially those…
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GS 186 - The Sales Heat Factor
Marketing creates the pathway to business success and a key element of this journey is winning through sales. Without an effective sales strategy, you'll have a much more difficult time building relationships for your organization. And, ultimately people buy from people, so sales professionals…
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GS 185 - The Casablanca Strategy Of Master Salespeople
A movie considered by many to be among the greatest every produced is Casablanca. It features the character of casino owner Rick Blaine played by Hollywood legend Humphrey Bogart. It's a black and white film from the 40's and it was released during a global crisis. It's a powerful story set in...
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GS 184 - The Many Doors To Business Success
There are many misconceptions that get in the way of our maximizing our success with our businesses. These marketing missteps limit our opportunities, squelch our ability to exponentially grow, and can threaten our ability to even survive. One of the biggest misunderstandings when it comes to...
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GS 183 - How To Keep The Cash Flow Flowing
There are many businesses that have seasons. These seasons can be challenging when it comes to maintaining a steady stream of cash flow. There are those that thrive during the Holiday gift buying season and there are others, like accounting firms, that peak during tax season. There are all types…
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GS 182 - The Most Precious Gem In Marketing
There are many discussions surrounding the question of "What Is Most Important When It Comes To Marketing?" There are so many viable responses. Some will say, it's your branding....or your messaging...or your strategy or your careful execution of this strategy. Then there is design, product...
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GS 181 - The Magic Number For Powerful Marketing Messaging
One of the most critical keys to being successful in business is getting your marketing messaging right. What is marketing messaging? When it's done correctly, it lives and hopefully thrives in the minds of your best prospects and customers. It's a message that inspires them, that makes them feel...
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GS 180 - Marketing Tools That Will Help You Rule
There are five critical tools every business should have in their marketing department. This is true whether your company has a thousand employees...or if it's just you on your own. By tools, this means marketing software that can be used to tremendously improve the productivity, effectiveness…
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GS 179 - Exponential Referral Streams
There is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you." It should be the core design of any effective sales model to include the power of word of mouth marketing. In fact, it's one of the most profitable and successful...
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GS 178 - Systematic Marketingology
Doing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work. You see, many times, marketing will not get you a return on your investment if you perform it only a single time. If you're going to just try something in marketing once...and then move...
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GS 177 - The EASY Way To Marketing Victory
One of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive. This strategy? It turns out it's the best investment you'll ever make in your marketing. The biggest reason why this is true? It's because your competitors won't know...
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GS 176 - A Journalism Insight That Will Improve Your Sales
It can be frustrating to design the most exquisite marketing piece, with stunning photography, and brilliant copy...only to discover it's not working. This, unfortunately, happens more often than not when it comes to marketing aimed at driving sales. There are so many reasons why your marketing...
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GS 175 - The Secret Of The Most Gifted Marketers
Whether you are an individual marketer or the owner of a company that relies on marketing, there is something you need to know. It's an inside secret of the most gifted sales and marketing professionals in the business. And if you apply this one concept throughout all of your sales and marketing...
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GS 174 - The Simple Sales Success Test
There exists an incredibly simple test for entrepreneurs that reveals without a doubt whether their sales strategy will be successful. It is also a test that should be conducted frequently...on a quarterly, monthly, even weekly basis. In fact, it wouldn't hurt if you performed this simple test…
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GS 173 - Pricing Your Business To Profitability
Most entrepreneurs suffer from a crippling condition that keeps their businesses from thriving. You want to know what that ailment is? It's called Sticker Shock. As in, they are shocked at their own prices. The ones they need to charge in order to be profitable and to keep their doors open. If…
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ABOUT THIS SHOW
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.You've climbed the mountain...let's tell the world.
HOSTED BY
Michael K. Reynolds
CATEGORIES
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Frequently Asked Questions
How many episodes does Global Studio Marketing Podcast have?
Global Studio Marketing Podcast currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Global Studio Marketing Podcast about?
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the...
How often does Global Studio Marketing Podcast release new episodes?
Global Studio Marketing Podcast has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Global Studio Marketing Podcast?
You can listen to Global Studio Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Global Studio Marketing Podcast?
Global Studio Marketing Podcast is created and hosted by Michael K. Reynolds.
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