🇬🇧 GTM insights, from startups to global enterprise

In this episode of Beyond Revenue – Narratives of Revenue Leaders, host Michael Jäger sits down with Jimena Mondragón, a digital strategist, entrepreneur, and growth leader whose career spans startups, her own ventures, scale-ups, and global enterprises.Jimena shares her unique perspective on building and transforming go-to-market strategies, scaling from chaos to clarity, and what it really takes to evolve from a hypergrowth startup to a sustainably operating organization.From her experience leading marketing, communications, and partnerships at WorkMotion, to driving strategic partner ecosystems, Jimena unpacks the truths and trade-offs of growth, organizational alignment, and operational maturity.🎙️ Listen in to uncover what defines growth that lasts — and how leaders can shape scalable GTM models that truly work.