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固定概念をくつがえし新しい「日常」の体験を提供するブランド「WWS」に注目②

EPISODE · Apr 29, 2021

固定概念をくつがえし新しい「日常」の体験を提供するブランド「WWS」に注目②

from KARTE CX VOX

水道事業を手掛ける中で、その作業着をリニューアルする中で、これまでになかった「スーツ」を開発。瞬く間に広がっていったのは作業着をスーツ、ユニフォームとして導入したいという企業ニーズだったようです。その着心地、使い勝手を体験した人たちからの口コミも広がり、WWSはスーツ見える作業着から、ことし２月、ブランド名を変更。「Be Borderless」のスローガンを掲げ、機能的でTPOを選ばない普遍的かつシンプルなデザインの商品を提供するボーダーレスウェアブランドにリブランディングしたそうです。お話を伺ったのは、オアシスライフスタイルグループCEOの関谷有三さんです。

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固定概念をくつがえし新しい「日常」の体験を提供するブランド「WWS」に注目②

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