Guerrilla Market Research: How to Test Your Product on a Budget w/ Nick McEvily Part 2

Watch Part One of our conversation with Nick here: https://youtu.be/sui__oZ_qgQ Greg McCallum and Nick McEvily discuss the launch of Nick's new venture, Pinché Agua, a canned water brand in Mexico City targeting the punk and heavy metal scenes. They explore the importance of counterculture, social consciousness, and transparency in building trust. The conversation also delves into cultural heritage, the influence of moving to Mexico, and lessons from parenting. Nick shares insights on testing consumer preferences, navigating entrepreneurship, and improving communication within organizations, emphasizing the role of curiosity and community in the startup journey. Chapters 00:00 Launching Pinché Agua: A New Venture in Canned Water 05:53 Testing and Feedback: Understanding Consumer Preferences 12:06 Social Consciousness and Community Impact 18:01 Navigating Challenges in Entrepreneurship 23:28 The Founder Mindset and Cultural Inspirations 34:48 Insights from the Startup Ecosystem Follow Nick on LinkedIn here: https://www.linkedin.com/in/nickmcevily/ Checkout Further Faster Ventures here: https://www.furtherfaster.design/ Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇 https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd #entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership