Founders Unplugged

Nobody Talks About This Part of the Founder Journey | Shona Beats on Identity, Burnout & What Comes NextWhat happens after you step back? After the raise? After the exit? In Part Two of our conversation with Shona Beats — ex-Founding COO of Headspace and now a coach to high-growth founders — we explore the emotional cost of building a company… and what’s waiting on the other side.We talk about identity loss, burnout, ego, and why even the most successful founders can feel totally unprepared when the hustle stops. If you’ve ever asked “what now?” — this one’s for you.📍 CHAPTERS00:00 Intro – The part of the journey no one talks about01:10 Why stepping away is harder than people think03:00 When success still feels empty04:45 Coaching founders through identity collapse06:30 Why founders struggle to rest, even after exit08:15 Learning to detach self-worth from metrics10:30 When ego gets in the way of growth12:00 How to rebuild identity post-startup13:50 The link between meaning, purpose and mental health15:15 What real founder support looks like17:00 Why founder journeys don’t have clean endings18:45 Advice for anyone feeling stuck or lost21:00 Final reflections – it’s okay not to know what’s next-------------------------------------------------------------------------------------------------------🔗 Follow Shona on LinkedIn:https://www.linkedin.com/in/shonamitchellbeats/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

From Headspace to High-Growth Coaching: Shona Beats on Startup Chaos and CalmIn this episode of Founders Unplugged, we sit down with Shona Beats, ex-Founding COO of Headspace, to talk about what really happens behind the scenes of a rocketship startup — and what founders need but rarely get as they scale.Shona shares her journey from working with Andy Puddicombe in the earliest days of Headspace to mentoring some of the world’s most ambitious founders today. We explore burnout, founder identity, operational chaos, and the psychological cost of hypergrowth — plus what she’s learned from watching hundreds of founders go through it.This is one of those conversations that hits deep.📍 CHAPTERS00:00 Welcome & introduction01:20 How Shona met Andy and got involved in Headspace03:30 From events to startup: the messy early years05:10 What early traction really looks like behind the scenes07:00 Scaling without a blueprint — growing fast while staying grounded09:45 The pressure of being a first-time operator in a high-profile brand12:20 When mission and scale collide14:15 Lessons from chaos: the skill of staying calm in uncertainty16:05 Stepping away from Headspace and finding new identity18:40 Moving into coaching — why founders needed more than just tactics21:00 Common patterns in founder burnout and emotional overload23:10 Reframing success and learning to pause25:00 What Shona wishes every founder knew--------------------------------------------------------------------------------------------------------🔗 Follow Shona on LinkedIn:https://www.linkedin.com/in/shonamitchellbeats/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

What does founder-friendly VC look like in practice? In Part 2 of our conversation with Kealan Doyle and Michael Theodosiou from Symvan Capital, we explore how they scale their portfolio without sacrificing personal support — and why their long-term, lifecycle approach to venture capital is built for both performance and relationships.We dig into exit strategy, failure rates, the broken early-stage funding landscape, and why hands-on VCs are rare but essential.Plus:💬 Why most founders fail at sales (and what to do about it)🔁 How to avoid hiring the wrong first salesperson🏗️ The startup-to-film analogy that will reframe how you think about building💸 How Symvan plans to scale without becoming just another big fund📉 And why 80% failure rates at some funds are not just bad luckIf you're raising at pre-seed or seed, managing an early-stage fund, or just trying to make sense of today’s VC market — this episode is a must-watch.📍 CHAPTERS00:00 Intro – What’s next for Symvan Capital?01:10 Growing their fund without losing quality02:20 Plans for a new conventional (non-tax efficient) Series A fund03:35 Exit strategies and tracking performance over hype05:15 Why failure ≠ exit, and exits ≠ cash windfalls06:45 Symvan’s lifecycle flywheel – proving the model works08:10 Limiting portfolio failure through hands-on VC09:45 Why most pre-seed and seed money is wasted11:00 How they’ll scale while keeping support personalised12:30 The real reason Symvan avoids big AUM models13:45 Incentive misalignment in VC fee structures15:15 The long game – why reputation and founder experience matter16:30 How predatory term sheets and cold relationships harm early-stage founders18:00 Founders talk – and bad actors get exposed19:10 The “bubble years” and inflated valuations: lessons from the inside20:25 Encouraging new portfolio companies to call existing ones21:45 The dangers of raising at too high a valuation too early23:10 What it really takes to work in VC today25:00 Why “diversity of thought” beats traditional finance pedigrees26:15 What VC analysts should really be learning28:00 Final thoughts on founder support, pivoting, and resilience------------------------------------------------------🔗 Follow Kealan Doyle on LinkedIn: https://www.linkedin.com/in/kealandoyle/🔗 Follow Michael Theodosiou on LinkedIn:https://www.linkedin.com/in/michael-theodosiou-4a9280a3/🚀 Check out Symvan Capital:https://www.symvancapital.com/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

What does hands-on VC actually look like? In this episode of Founders Unplugged, Greg sits down with Kealan Doyle and Michael Theodosiou from Symvan Capital, one of the UK’s most disciplined early-stage venture capital firms.Kealan and Michael share what really goes into building a successful VC firm — from avoiding “spray and pray” investing to supporting founders through the toughest stages of growth.They talk founder-led sales, the broken pre-seed market, the myth of the ‘gut feel’ VC, and why too many funds look the part but don’t do the work. If you're raising capital, running a startup, or building a fund, this episode is full of hard-earned insight you won’t get from the highlight reel.New episodes every week. Subscribe and hit the bell to stay plugged in.📍 CHAPTERS00:00 Welcome and intros01:30 Michael’s route from barrister to venture capital03:35 How Kealan and Nick started Symvan Capital05:05 The EIS market and why Symvan bet on high-risk, high-return07:50 What drew Michael to startups and why VC felt like the perfect fit09:55 How Symvan supports pre-revenue founders12:00 Transitioning from investment banking to startups13:30 Why most VCs aren't really “venture” capitalists15:00 Rigour vs gut feel — the myth of the instinct-led investor18:00 Is due diligence killing early-stage innovation?21:45 Why Symvan’s DD process focuses more on founders than forecasts23:00 Founders as evangelists — why most early salespeople fail26:35 The case for hard skills in early-stage investing29:00 Why technical founders often can’t sell — and how to fix it32:45 Building a startup is more like making a film than you think35:10 Sales MVPs and the myth of the perfect pitch37:50 Can founders grow with their startup — or do they need to be replaced?40:05 Why most first hires fail and how founders can avoid it42:00 Communication, clarity, and the founder’s real job--------------------------------------------------------------------------------------------------------🔗 Follow Kealan Doyle on LinkedIn: https://www.linkedin.com/in/kealandoyle/🔗 Follow Michael Theodosiou on LinkedIn:https://www.linkedin.com/in/michael-theodosiou-4a9280a3/🚀 Check out Symvan Capital:https://www.symvancapital.com/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJThe Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder – Part TwoHow do startups get hiring so wrong—so often?In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership—without burning bridges.🎧 In this episode:Why AI can't replace human nuance in sales coachingHow over-automating demotivates repsWhat early-stage founders get wrong about hiringThe danger of outsourcing core problems too soonBuilding GTM teams around learning, not just equityPro bono work, fractional leaders & sustainable scalingThe human cost of broken promises in startup cultureThis is a must-listen for any founder building a GTM engine, hiring their first sales lead, or trying to balance AI tools with real leadership.🔗 Follow Alper YurderLinkedIn → https://www.linkedin.com/in/alper-yurder/🌐 Forte → https://www.fortegrowth.co/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5caSpotify SEO Keywords:Alper Yurder, startup hiring mistakes, AI in sales coaching, early-stage sales teams, GTM leadership, fractional sales leader, sales playbooks, startup compensation, founder-led sales, outbound sales, startup culture challenges, Founders Unplugged podcast

Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJHow to Build Sales Systems That Actually Work w/ Alper Yurder – Part OneWhat makes a sales system actually work for startups?In this episode, Greg McCallum sits down with Alper Yurder, co-founder of Flowland and go-to-market advisor, to unpack the mindset and mechanics behind successful early-stage sales. From the power of messaging to the common mistakes founders make in their first sales hires, Alper shares real, tactical advice from helping 100+ startups grow.🎧 In this episode:The traits great salespeople and great founders shareHow to handle rejection and build resilience in salesWhy founders must sell before building a sales teamOutbound vs inbound: how they should work togetherWhat most startups misunderstand about bootstrapping vs fundingThe key role of feedback in both product and salesHow to turn weekly learnings into a repeatable sales playbookWhether you're still founder-led or building your first team, this episode is packed with insights that will change how you approach growth.🔗 Follow Alper YurderLinkedIn → https://www.linkedin.com/in/alper-yurder/🌐 Forte → https://www.fortegrowth.co/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5caSpotify SEO Keywords:Alper Yurder, startup sales systems, early-stage sales strategy, founder-led sales, sales playbook, outbound sales, inbound sales, go-to-market advisor, sales messaging, sales resilience, bootstrapping vs VC, Flowland platform, Founders Unplugged podcast

Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJMaking the Difficult Decision to Shut Down Your Business w/ Daniya Stewart – Part TwoWhat does it really feel like to walk away from a business you built from scratch?In this powerful Part Two episode, Greg McCallum sits down with Daniya Stewart to unpack the emotional, strategic, and financial layers behind closing her food startup, PHOMO. From pitching at Selfridges to managing product recalls, Daniya shares an unfiltered look at the pressure to scale, the packaging challenges that became insurmountable, and why shutting down was ultimately the bravest—and most difficult—decision.🎧 In this episode:Navigating the realities of retail, margins, and growthWhy omnichannel and PR strategies only go so farHow a perfect storm of challenges forced a tough callThe emotional weight of letting go of your businessHow to talk about failure without shameWhat Daniya would (and wouldn’t) do againIf you're in the thick of building—or deciding whether to stop—this is a must-listen.🔗 Follow Daniya StewartLinkedIn → https://www.linkedin.com/in/daniyastewart/💬 Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5caSpotify SEO Keywords:Daniya Stewart interview, shutting down a business, food startup journey, packaging failures, ambient product development, omnichannel strategy, founder honesty, emotional resilience, crowdfunding follow-up, PHOMO business story, Founders Unplugged podcast

Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJFrom Banking to Food Startup: The Early Journey of a Founder w/ Daniya Stewart – Part OneWhat happens when a corporate career collides with a deep craving for Vietnamese food?In this episode, Greg McCallum sits down with Daniya Stewart, founder of the food startup PHOMO, to explore her journey from banking and project finance to building a Vietnamese food brand from scratch. From selling out in 90 minutes at a farmer’s market to navigating Seedrs crowdfunding and family life, Daniya shares a real, grounded view of what it takes to become a founder.🎧 In this conversation:Launching a food startup with no prior experienceHow customer feedback shaped PHOMO’s early successThe reality of crowdfunding and the investment journeyJuggling parenting teenagers with entrepreneurial chaosThe power of communication skills—in business and in familyLessons from closing the business and what came nextThis is an honest, inspiring conversation for founders, parents, and anyone navigating the unpredictable road of entrepreneurship.🔗 Follow Daniya StewartLinkedIn → https://www.linkedin.com/in/daniyastewart/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5caSpotify SEO Keywords:food startup journey, Daniya Stewart interview, Vietnamese food business, parenting and entrepreneurship, crowdfunding on Seedrs, women in entrepreneurship, startup investment, founder life, mental load of business, Phomo food brand, Founders Unplugged podcast

Sponsored by FounderCatalystIf you're raising capital in the UK, don’t do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJScaling a Wellness Brand in an AI-Dominated World w/ Hector Hughes of Unplugged – Part TwoIn this episode, Greg McCallum and Hector Hughes, co-founder of Unplugged, explore what it means to protect our mental health, creativity, and sense of connection in a world increasingly shaped by AI and always-on technology.They discuss Hector’s plan to double Unplugged’s off-grid cabin network, the growing demand for digital detox, and how AI may soon reshape everything from education to communication to how we define being human.🎧 In this conversation:The operational challenges and wins of scaling UnpluggedWhy digital detoxing is gaining cultural relevanceThe future of AI and its impact on human interactionHow AI could revolutionise education and communicationThe importance of relationships and compassion in modern lifeWhy perception, nuance, and depth still matterWhether you're a founder, creator, or someone simply trying to stay grounded, this episode offers both practical wisdom and deep reflection.🔗 Follow Hector HughesLinkedIn → https://www.linkedin.com/in/hector-hughes-10082195/🌐 Explore Unplugged → https://unplugged.rest/💬 Book a free 1-hour commercial advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5caSpotify SEO Keywords:digital detox, unplugged cabins, AI and mental health, wellness startups, startup growth, mental health for founders, Hector Hughes interview, technology and humanity, scaling wellness brands, Founders Unplugged podcast

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJBuilding a Business That Encourages Digital Detox w/ Hector Hughes of Unplugged – Part OneWhat if the key to building a successful brand… was encouraging people to do nothing?In this episode, Greg McCallum sits down with Hector Hughes, co-founder of Unplugged, to unpack the story behind their fast-growing digital detox company—offering 3-day, off-grid cabin breaks without phones, Wi-Fi, or inboxes.But this is more than a startup story.They explore founder identity, mental health, the role of trauma in ambition, and why downtime might be the most underrated growth strategy for both founders and businesses.🎧 In this conversation:How Unplugged scaled from idea to 62 cabinsThe role of consistent messaging in brand growthWhy doing less leads to better decision-makingFounders and emotional suppression: a quiet crisisPain, therapy, and ambition—how they connectThe hidden power of data-driven marketing and external expertiseIf you're building a mission-led brand or navigating your own founder burnout, this one is for you.🔗 Follow Hector HughesLinkedIn → https://www.linkedin.com/in/hector-hughes-10082195/🌐 Explore Unplugged → https://unplugged.rest/💬 Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5ca

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJIn Part Two of this conversation, Greg McCallum and Vasilis Stoidis, founder of 7L International, go beyond business tactics to explore the philosophy and responsibility of entrepreneurship.From reframing legacy as responsibility to unpacking how startups should approach market targeting and feedback, this is a thoughtful and practical guide to building a business that matters—without losing your edge.🎧 In this conversation:The balance between self-care and societal contributionWhy focusing on value always beats chasing vanityThe pitfalls of vague messaging and spray-and-pray marketingHow to use early sales conversations to define your ICPWhy specificity is the growth hack no one talks aboutThe symbiotic relationship between sales, marketing, and productHow to create honest messaging without being off-puttingIf you're navigating the messy middle of startup building, this one will help you reset and refocus.🔗 Follow Vasilis StoidisLinkedIn → https://www.linkedin.com/in/stoidis/🌐 Learn more about 7L International → https://7linternational.com/💬 Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJIn this episode, Greg McCallum sits down with Vasilis Stoidis, serial tech founder and CEO of 7L International, to break down what separates real innovation from noise.From navigating generational shifts to staying relevant in the age of AI, Vasilis brings a clear-eyed, first-principles view to building products that actually solve problems—at scale.🎧 In this conversation:Why your solution must be 10X better, not just differentHow to build long-term value in fast-changing marketsWhy creativity can derail focus if left uncheckedThe real reason free speech and pluralism matter in businessEthics, space tech, and the psychology behind enduring companiesHow complacency, not competition, kills most startupsWhether you’re building, scaling, or just trying to avoid the same traps as others—this one hits deep.🔗 Follow Vasilis StoidisLinkedIn → https://www.linkedin.com/in/stoidis/🌐 Learn more about 7L International → https://7linternational.com/💬 Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJIn Part Two, Greg McCallum sits down again with Frank Sondors, CEO of Salesforge, to explore the next phase of AI in sales—and the looming question: Where do humans still fit?From the rise of autonomous agents to the loss of nuance in hyper-efficient systems, this episode explores the delicate balance between scale and soul in the modern sales stack.🎧 In this conversation:How AI agents are changing the shape of sales teamsAgent-to-agent communication and the future of workflowsWhy companies should focus on data quality, not just quantityThe danger of removing too much friction from customer interactionsWhat “human intuition” still does better than any modelWhere AI companies (like 11x) are pushing boundaries—and hitting limitsThe real future of AI isn’t automation—it’s orchestrationWhether you’re building with AI or adapting to it, this is a must-listen for anyone in sales, tech, or leadership.Follow Frank SondorsLinkedIn → https://www.linkedin.com/in/franksondors/Explore Salesforge → https://www.salesforge.ai/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJWhat happens when you apply ruthless efficiency, strategic delegation, and AI-powered SDRs to a broken sales model?You get Salesforge.ai—and a startup that scaled to $3M ARR in four months.In this episode, Greg McCallum sits down with Frank Sondors, CEO of Salesforge, to unpack how he’s building a smarter, leaner sales machine—and how founders can apply the same thinking to their teams, tech stack, and time management.🎧 In this conversation:Why sales is broken—and how AI can fix itDelegation, dopamine, and building around founder energyHow consultants can outperform full-time hiresSEO, brand, and content as levers for compounding growthThe challenges of SaaS pricing and how to stand outWhat makes an A-player in sales—and how to scale themIf you're a founder, sales leader, or just tired of bloated teams and slow growth—this one’s for you.Follow Frank SondorsLinkedIn → https://www.linkedin.com/in/franksondors/Explore Salesforge → https://www.salesforge.ai/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them. 🎯 Get 5% off their services → https://2ly.link/1zDIJWhy Understanding 'Why' Matters More Than 'How' in the AI Era w/ Olivier Soucy – Part TwoIn Part Two, Greg McCallum and Olivier Soucy, founder of Okube, explore the evolving role of developers in a world dominated by AI tools and LLMs.This episode isn’t just about new technology—it’s about a shift in mindset. From over-reliance on automation to the quiet erosion of creativity in software, Olivier breaks down what’s really happening under the surface of today’s hype cycle.🎧 In this conversation:Why soft skills now matter more than technical fluencyThe looming risk of homogenised software and cookie-cutter productsHow data mismanagement derails innovation before it startsThe impact of AI agents on business operationsWhy developers must stop chasing “how” and start understanding “why”And the real risk of replacing vision with automationIf you’re building, hiring, or just trying to stay relevant in this next wave of AI-native development, this is essential listening.Follow Olivier Soucy:LinkedIn → https://www.linkedin.com/in/olisoucy/Explore Okube → https://www.okube.ai/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystIf you're raising capital in the UK, don't do it without them.🎯 Get 5% off their services → https://2ly.link/1zDIJOlivier Soucy went from building helicopter flight simulators to designing open-source data tools that engineers actually want to use.Now the founder of Okube and creator of Lactory (an open-source ETL framework), Olivier joins Greg McCallum to share his transition from specialist to product builder—and why he values community, clarity, and clean documentation over rapid monetization.From crypto trading failures to open-source culture, this episode dives deep into the real-world decisions behind technical product development.🎧 In this episode:Leaving the flight simulation industry behindWhy data engineers are more essential than everThe tough balance between consulting and product buildingHow open source changes the rules of engagementWhy “useful” beats “fundable” when you’re building for devsWhat actually went wrong with that crypto trading botThis one’s for the builders, tinkerers, and technical founders trying to keep their product focused and their freedom intact.Follow Olivier Soucy:LinkedIn → https://www.linkedin.com/in/olisoucy/Explore Okube → https://www.okube.ai/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystGet 5% off their services via this link:https://2ly.link/1zDIJIn Part Two, Greg McCallum sits down again with Ben Borton—Co-Founder of PodPlay—to unpack how a content-first go-to-market strategy helped them grow to $1.5M in ARR without a sales team. Ben shares how PodPlay’s user-initiated video replay feature created viral momentum, the role fun plays in both product design and mission, and why franchising is their next big bet.🎧 In this conversation:How replay tech became part of the club cultureTurning short-form video into inbound demandWhy PodPlay chose content over cold callsFundraising lessons from Sequoia and beyondScaling vertically by solving real estate problemsBalancing customer happiness with ruthless prioritisationFranchising as a model for community-led growthLessons learned from mistakes in locations and roadmapThis is a rare look at what it takes to grow a vertical SaaS platform from scratch, build a movement around joy and autonomy, and rethink how people play.Follow Ben on LinkedIn:https://www.linkedin.com/in/borton/Check out PodPlay:https://podplay.app/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystGet 5% off their services via this link:https://2ly.link/1zDIJIn this episode, Greg McCallum is joined by Ben Borton—Co-Founder of PodPlay Technologies—to explore how autonomous, tech-driven venues are reshaping the way people play and connect through sports. Ben shares his unexpected journey from cultural criticism and hedge funds to building a vertically integrated SaaS platform powering venues like PingPod, Sharks, and more.They dive into the origin story behind PodPlay, the explosion of pickleball, and why removing staff from sports clubs isn’t a drawback—it’s a strategic advantage. From self-service models to video-enabled replays and licensing out the platform, this is the future of sports infrastructure.🎧 In this conversation:How table tennis sparked a startupThe cultural importance of sports and shared storiesLaunching a physical venue just before the pandemicWhy autonomous venues work better for customersHow pickleball became a nationwide phenomenonUsing tech to drive community, content, and scaleWhy the “human touch” isn’t always a good thingThe early vision behind licensing PodPlay to other industriesThis is a conversation about building something niche, sticky, and scalable—and doing it with purpose, creativity, and precision.Follow Ben on LinkedIn:https://www.linkedin.com/in/borton/Check out PodPlay:https://podplay.app/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystGet 5% off their services via this link:https://2ly.link/1zDIJIn Part Two, Esteban Quintero returns to share the tough lessons behind his entrepreneurial journey—building a ticketing platform that scaled fast but collapsed during the pandemic, navigating legal and compliance issues, and learning how to start again stronger. That reset led to his latest venture, Abroad—a payment solution designed for travellers facing cashless systems abroad.From crypto payments to QR-code challenges in Latin America and Southeast Asia, Esteban explains why some problems haunt you until you solve them—and why many founders walk away from comfort to chase them down.🎧 In this episode:Building software after success in ecommerceSelling 5,000 tickets in one minute—and what went wrongLegal landmines in fintech and lessons learnedHow travel pain points inspired AbroadThe myth of job security vs. the founder mindsetLearning to lead teams across age and experience gapsWhy young founders must let the product do the talkingStaying resilient and optimistic through the chaosThis is a story of reinvention, conviction, and the creative madness that keeps founders moving forward—no matter how many times they’ve had to start again.Follow Esteban on LinkedIn:https://www.linkedin.com/in/quinteroesteban/Check out Abroad:https://www.abroad.finance/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystGet 5% off their services via this link:https://2ly.link/1zDIJIn this episode, Esteban Quintero—serial entrepreneur and founder of Abroad—shares how he turned a curiosity for tech and a passion for travel into a $1M smartphone business while still at university. From selling toys as a child in Colombia to launching global ventures across Asia, Europe, and Latin America, Esteban breaks down how he finds market gaps, builds fast-moving businesses, and navigates the highs and lows of entrepreneurship.🎧 In this conversation:How Esteban started selling ice cream and electronics as a kidWhat led him to build a 7-figure smartphone import businessThe importance of market research and identifying emerging demandHis personal journey through challenges, relocations, and failuresWhy the UK became his base for global businessHow he’s transitioned to passive income—and what’s nextThis is a candid and inspiring conversation about grit, growth, and global thinking from a founder who’s just getting started.Follow Esteban on LinkedIn:https://www.linkedin.com/in/quinteroesteban/Check out Abroad:https://www.abroad.finance/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

Sponsored by FounderCatalystGet 5% off their services via this link:https://2ly.link/1zDIJIn Part Two of Greg’s conversation with Matt Copley—Co-Founder and CRO of HRIZN—the discussion shifts from startup origin stories to the often-ignored but mission-critical topic of management. Together, they explore why most founders struggle with people leadership, how AI is transforming roles, and why culture, execution, and curiosity are now more important than ever. The episode then shifts into a thoughtful look at parenting in a hyper-digital world, raising kids with critical thinking, and how gaming and media shape young minds today.🎧 In this episode:Why great managers are great listenersThe real link between management and executionHow AI is changing the future of leadershipThe risks of founder hype without follow-throughCulture as a retention tool—and a public reputationParenting in the age of TikTok, games, and quantum computingWhy curiosity is the last great human advantageThis is a wide-ranging conversation that blends business, leadership, technology, and parenting—all through the lens of someone building at the edge of AI and human potential.Learn more about Matt and HRIZN:https://hrizn.io/https://www.linkedin.com/in/matthewcopley/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ-------------------------------------------------------------------Matt Copley—Co-Founder and CRO of HRIZN (Horizon)—joins Greg McCallum to share the highs, lows, and aha moments of building a generative AI platform in the automotive industry. From growing up rebellious to navigating career pivots, Matt opens up about the emotional rollercoaster of entrepreneurship, why asking for help matters, and how execution always trumps ideas.🎧 In this episode:The evolution of vehicle acquisition platformsNavigating burnout, layoffs, and reinventionBootstrapping vs. outside capitalWhy continuous onboarding keeps customers loyalThe hidden emotional cost of startup life—and how to survive itThe power of support systems in business and at homeWhether you're a founder, operator, or just startup-curious, this is a raw and practical look at what it really takes to build something meaningful.Follow Founders Unplugged for more honest founder conversations and deep dives into startup growth, innovation, and human resilience.-------------------------------------------------------------------Follow Matt on LinkedIn here: https://www.linkedin.com/in/matthewcopley/Check out HRIZN here:https://hrizn.io/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd

This episode is proudly sponsored by AppUnite.The right dev partner can make or break your product. AppUnite embeds with your team to build apps that scale. Learn more 👉 https://bit.ly/3FCHQlm--------------------------------------------------------------------------------------------------------This is Part Two of the conversation with Jordan. Check out Part One here: https://youtu.be/QwTAVariPKA--------------------------------------------------------------------------------------------------------In Part 2, Greg McCallum and Jordan Schlipf dive into the realities of career transitions, energy management, and the future of work. Jordan shares the lessons learned after stepping back from Rainmaking, highlighting why taking real time off was critical for recharging, finding direction, and reassessing priorities.They explore the evolution of the podcast and creator economy, how AI is reshaping industries like venture capital and corporate strategy, and the risks and opportunities this rapid change creates.Jordan also discusses the challenges of building meaningful businesses in the creator era, how to leverage distribution advantage, and why the future belongs to founders and operators who master AI tools early.This episode is packed with practical insights on career design, entrepreneurship, and staying ahead in an AI-driven world.Chapters00:00 Navigating Life After Raymaking02:58 The Importance of Energy Management05:56 Finding Direction in Career Transitions09:13 Exploring New Opportunities in Business11:56 Leveraging Experience for Future Success14:52 The Evolving Podcast Industry and Business Models17:52 Innovative Approaches in the Creator Economy29:43 Navigating the Podcasting Landscape30:54 The Role of AI in Venture Capital31:47 Exploring AI Tools and Their Impact33:30 The Future of AI in Productivity36:00 The K-Shaped Economy and AI's Role40:26 Leveraging AI for Enhanced Efficiency43:45 The Future of AI in Education and Training--------------------------------------------------------------------------------------------------------Follow Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-schlipf-0b855174/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoundersUnplugged #Startups #VentureCapital #SEIS #EarlyStageInvesting #haatch #crowdcube #crowdfunding #StartupFunding #UKStartups #Entrepreneurship #AngelInvesting #StartupAdvice #BusinessPodcast #ExitStrategy #StartupInvestors

This episode is proudly sponsored by AppUnite.The right dev partner can make or break your product. AppUnite embeds with your team to build apps that scale. Learn more 👉 https://bit.ly/3FCHQlm--------------------------------------------------------------------------------------------------------In this episode, Jordan Schlipf shares the raw lessons from building 15+ startups, leading a venture studio, and working with major corporates.He reveals why most startup studios fail, how corporate partnerships can kill great ventures, and why many founders struggle to scale with their businesses.Greg McCallum and Jordan also unpack the three types of founders, how personal identity can sabotage success, and why protecting your downside is just as important as chasing your dreams.If you’re a founder, operator, or investor, this conversation is packed with real-world insights you won't hear in typical startup hype.Chapters00:00 Introduction to Jordan Schlipf's Journey02:49 Transitioning from Founder to Investor06:09 The Startup Studio Model Explained09:05 Experiences at Rainmaking12:02 Challenges in Corporate Partnerships14:55 The Reality of Corporate Behaviour17:58 Lessons Learned from the Venture Studio Model20:47 The Importance of Founder-Corporate Alignment24:05 Navigating the Founder Journey Post-Acquisition36:20 Understanding Founder Archetypes37:53 The Ego and Identity of Founders38:57 Balancing Personal and Business Interests39:58 Building Sustainable Organisations41:22 The Choice of Entrepreneurship43:40 The Drive to Change the World45:52 The Reality of Entrepreneurship Risks48:36 Downside Protection in Business49:56 Learning and Growth in Early Entrepreneurship52:07 Types of Entrepreneurship55:01 The Value of Diverse Experiences58:18 The Importance of Seeking GuidanceSubscribe for Part 2 where Jordan shares what’s next and lessons for future founders!--------------------------------------------------------------------------------------------------------Follow Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-schlipf-0b855174/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoundersUnplugged #Startups #VentureCapital #SEIS #EarlyStageInvesting #haatch #crowdcube #crowdfunding #StartupFunding #UKStartups #Entrepreneurship #AngelInvesting #StartupAdvice #BusinessPodcast #ExitStrategy #StartupInvestors

This episode is proudly sponsored by AppUnite.The right dev partner can make or break your product. AppUnite embeds with your team to build apps that scale. Learn more 👉 https://bit.ly/3FCHQlm--------------------------------------------------------------------------------------------------------In this dynamic conversation, Greg McCallum and Jonathan Keeling (JK) dive deep into the unique founder-centric approach of Haatch investment fund and explore the misunderstood world of crowdfunding. JK reveals how Haatch differentiates itself through tactical support and meaningful portfolio engagement, while debunking common misconceptions about crowdfunding—from the myth of "unsophisticated investors" to showcasing remarkable success stories like Chip's £58 million raise from over 65,000 people.The discussion examines how community-driven investment creates emotional connections that traditional funding can't match, with JK offering practical advice for founders navigating these waters. They also tackle pressing challenges in the startup ecosystem, including talent acquisition (with examples of startups receiving thousands of applications for single positions), the growing impact of AI on entry-level jobs, and the UK's tendency to "build up founders just to tear them down." Throughout, JK shares candid insights from his work with notable entrepreneurs including James Watt, offering listeners a rare glimpse into how successful businesses are leveraging community capital to fuel sustainable growth.Chapters00:00 Introduction to Hatch and Brand Perception03:00 The Role of Founders in Investment05:55 Understanding the SEIS Fund Structure08:59 Tips for Aspiring Founders12:10 Misunderstandings in Crowdfunding14:58 The Evolution of Crowdfunding17:54 Community Engagement in Crowdfunding20:56 Challenges of Crowdfunding for Founders24:09 Identifying Suitable Sectors for Crowdfunding27:08 Common Misconceptions about Crowdfunding28:48 The Evolution of Crowdfunding and Investment Strategies32:13 Introducing Edge: A New Approach to Crowdfunding36:48 James Watt: The Visionary Behind BrewDog39:43 The Role of Entrepreneurs in Society45:56 Talent Acquisition Challenges in Startups51:44 The Impact of AI on Entry-Level Jobs--------------------------------------------------------------------------------------------------------Follow JK on LinkedIn here: https://www.linkedin.com/in/jonathankeeling/Check out Haatch here:https://haatch.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoundersUnplugged #Startups #VentureCapital #SEIS #EarlyStageInvesting #haatch #crowdcube #crowdfunding #StartupFunding #UKStartups #Entrepreneurship #AngelInvesting #StartupAdvice #BusinessPodcast #ExitStrategy #StartupInvestors

This episode is proudly sponsored by AppUnite.The right dev partner can make or break your product. AppUnite embeds with your team to build apps that scale. Learn more 👉 https://bit.ly/3FCHQlm--------------------------------------------------------------------------------------------------------In this insightful conversation with Jonathan Keeling (JK), we explore his journey from CrowdCube executive to partner at Haatch and founder of Edge. JK shares his experience scaling CrowdCube to £14M revenue before venturing into entrepreneurship, where he worked with startups like Winefy as fractional CCO. He reveals the backstory of House of Unicorns, the TV show concept with Brewdog's James Watt that aims to bring authentic startup stories to television.JK candidly discusses balancing parenthood with startup life and how this influenced his career choices. The conversation shifts to his work at Hatch, where he's transforming SEIS/EIS fund access for retail investors, and provides valuable insights into fund management challenges and the importance of sustainable growth in early-stage investing.Join us for this fascinating look at the UK startup ecosystem through the eyes of someone who's experienced it from multiple perspectives.Chapters00:00 Introduction to Jonathan Keeling05:50 The Next Unicorn and Media Ventures11:59 Reflections on Work-Life Balance19:20 Activating the Brand and Building Momentum31:42 Navigating the EIS and SEIS Landscape43:34 Emerging Managers and Fund Dynamics --------------------------------------------------------------------------------------------------------Follow JK on LinkedIn here: https://www.linkedin.com/in/jonathankeeling/Check out Haatch here:https://haatch.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoundersUnplugged #Startups #VentureCapital #SEIS #EarlyStageInvesting #haatch #crowdcube #crowdfunding #StartupFunding #UKStartups #Entrepreneurship #AngelInvesting #StartupAdvice #BusinessPodcast #ExitStrategy #StartupInvestors

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ--------------------------------------------------------------------------------------------------------How does the UK’s most active pre-seed investor actually evaluate startups?In Part Two of this conversation, Joseph Zipfel, Chief Investment Officer at SFC Capital, lifts the lid on the principles, processes, and red flags that shape their investment decisions.He and Greg McCallum dive into:How psychometric tools are changing founder evaluation.Why identifying red flags early is more valuable than chasing hype.The shift from gut instinct to a data-driven investment approach.SEIS fund dynamics, founder mindsets, and the reality of follow-on funding.Why transparent, honest communication matters more than perfect numbers.The gap between VC press releases and real startup journeys.Joseph also reflects on lessons learned from backing over 500 startups — including what most investors get wrong, and how founders can avoid making the same mistakes.Whether you’re raising, investing, or just startup-curious, this episode is full of insights you won’t hear in pitch rooms.--------------------------------------------------------------------------------------------------------Chapters00:00 Evaluating Startups: Principles and Processes03:00 Learning from Failures: The Importance of Red Flags06:10 Psychometric Analysis: Understanding Team Dynamics08:45 Data-Driven Investment: Moving Beyond Gut Instincts11:56 Founders' Mindset: Building a Company vs. Having a Job15:01 Reputation and Feedback: The Investor's Role17:54 Navigating Life Sciences: Unique Challenges and Opportunities21:03 The Importance of Communication: Keeping Investors Engaged33:35 The Importance of Communication in Startups36:09 Understanding SEIS Funds and Their Reputation38:57 Investment Strategies and Follow-On Funding Challenges41:57 The Unique Position of SEIS Funds in the UK Market44:52 Transparency and Honesty in the Startup Ecosystem47:47 Learning from Failures and the Reality of Startups--------------------------------------------------------------------------------------------------------Follow Joseph on LinkedIn here: https://www.linkedin.com/in/josephzipfel/Check out SFC Capital here:https://sfccapital.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoundersUnplugged #Startups #VentureCapital #SEIS #EarlyStageInvesting #SFCCapital #JosephZipfel #StartupFunding #UKStartups #Entrepreneurship #AngelInvesting #StartupAdvice #BusinessPodcast #ExitStrategy #StartupInvestors

This episode is proudly sponsored by Peer.Get started today with a free discovery audit + 20% off your first audit.👉 Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits--------------------------------------------------------------------------------------------------------In this episode, Greg sits down with Joseph Zipfel, Chief Investment Officer at SFC Capital — the UK’s most active pre-seed investor — to unpack the realities of early-stage investing. Joseph shares the thinking behind SFC’s bold decision to specialise in SEIS, and what founders often misunderstand about raising that crucial first round.They explore the long, often anticlimactic road to exit, why patience matters more than hype, and the importance of building a support system that evolves with you. Joseph also reflects on his own career shift from investment banking to startups, offering honest insight into the differences between corporate and founder-led worlds.The conversation touches on founder psychology, ethical grey areas in business, and the overlooked challenges faced by grassroots entrepreneurs. It’s a thoughtful look at the messy, meaningful work of building — and backing — early-stage companies.--------------------------------------------------------------------------------------------------------Chapters00:00 Introduction to SFC Capital and Joseph Zipfel03:00 The Journey of Investment and Exits06:09 The Reality of Exits and Expectations08:58 The Role of Founders and Investors11:51 The Transition from Startup to Scale-Up15:05 The Importance of Support Systems for Founders17:48 Navigating Change and Career Development20:48 Joseph Zipfel's Background and Career Path24:02 The Corporate vs. Startup Environment35:16 Navigating Ethical Dilemmas in Business39:11 Understanding Different Work Environments44:53 The Journey of Self-Discovery in Career Choices49:50 Bridging the Gap Between Startups and Grassroots Businesses51:12 The Importance of Branding in Investment Funds --------------------------------------------------------------------------------------------------------Follow Joseph on LinkedIn here: https://www.linkedin.com/in/josephzipfel/Check out SFC Capital here:https://sfccapital.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoundersUnplugged #Startups #VentureCapital #SEIS #EarlyStageInvesting #SFCCapital #JosephZipfel #StartupFunding #UKStartups #Entrepreneurship #AngelInvesting #StartupAdvice #BusinessPodcast #ExitStrategy #StartupInvestors

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ--------------------------------------------------------------------------------------------------------In Part Two of our conversation with Yuru, founder of Hey! Food Is Ready, we dive into the realities of building a startup alone—from the struggles of fundraising to the emotional toll of entrepreneurship.This episode covers:- The hardest parts of being a solo founder and how to navigate them.- Why fundraising is more brutal than people think.- How Yuru overcame a lack of network and early rejections.- The mental and emotional challenges of building a business.- The strategies that helped her secure investment and traction.- Building a startup isn’t all success stories and big wins—this is an honest look at the highs, the lows, and the lessons learned along the way.Like, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss future episodes--------------------------------------------------------------------------------------------------------Chapters00:00 The Surprising Realities of Entrepreneurship02:48 Family Influence and Support in Entrepreneurial Journeys05:59 Navigating the Fundraising Landscape11:59 Handling Rejection and Feedback in Business15:03 Finding Focus Amidst Conflicting Advice21:17 Navigating the Noise of Entrepreneurship22:42 Embracing Learning Opportunities in Entrepreneurship24:53 The Journey Over the Destination26:38 Building a Supportive Team30:06 The Importance of Networking and Advisors32:55 Funding and Future Plans34:55 Scaling the Business36:53 Content Marketing in a B2B World38:47 Finding and Onboarding Chefs44:49 Towards a Self-Serve Marketplace45:08 Gradual Growth and Personal Connections46:41 Chef Distribution and Market Dynamics49:00 SaaS Evolution: From Consultancy to Automation51:15 The Importance of Low-Tech Solutions52:36 Empowerment Through Action: Starting Without Funds54:38 Sales vs. Marketing: Understanding the Distinction57:07 The Dark Side of Entrepreneurship01:01:11 The Need for Authenticity in Success Stories--------------------------------------------------------------------------------------------------------Follow Yuru on LinkedIn here: https://www.linkedin.com/in/yuru-guo/Check out Hey! Food Is Ready here:https://www.heyfoodisready.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#Startups #Entrepreneurship #Fundraising #SoloFounder #VentureCapital #StartupStruggles #FoundersUnplugged

This episode is proudly sponsored by Peer.Get started today with a free discovery audit + 20% off your first audit.👉 Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits--------------------------------------------------------------------------------------------------------In this episode of Founders Unplugged, we sit down with Yuru, founder of Hey! Food Is Ready, a platform connecting independent chefs—many from immigrant and refugee backgrounds—with companies looking for diverse, authentic catering options.We dive into:- How Hey! Food Is Ready is helping chefs turn home cooking into a business.- The challenges of launching a food startup and growing a marketplace.- Why companies are demanding more authentic, diverse catering.- -The power of food as a bridge between cultures and communities.- How this idea started as a university project and became a thriving business.- At a time when food is more than just a meal—it’s a cultural connection—this startup is giving chefs a platform to share their stories and cuisines with the world.--------------------------------------------------------------------------------------------------------Chapters00:00 Introduction to Hey! Food is Ready02:52 Growth and Future Plans06:02 The Importance of Food Stories08:58 Cultural Perspectives on Food12:06 The Journey of Entrepreneurship15:10 Exploring Failed Ideas18:05 Cultural Differences in Work and Rest21:02 The Role of Food in Cultural Identity27:13 Craving Authenticity in Cuisine28:52 The Global Cuisine Boom29:31 The Future of Food: Authenticity vs. Amalgamation31:09 The Social Aspect of Eating32:40 Cultural Differences in Business Dining36:05 Defending British Cuisine39:11 The Evolution of Popular Dishes40:03 The Story Behind Budae Jjigae43:00 Sales and Storytelling47:54 Ethics in Sales --------------------------------------------------------------------------------------------------------Follow Yuru on LinkedIn here: https://www.linkedin.com/in/yuru-guo/Check out Hey! Food Is Ready here:https://www.heyfoodisready.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#FoodStartups #Catering #DiversityInBusiness #Entrepreneurship #FoundersUnplugged #ImmigrantChefs #SmallBusiness

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ--------------------------------------------------------------------------------------------------------In Part Two of our conversation with Alex Neill, co-founder of Consumer Voice, we dive into the legal battles brewing against AI companies, Big Tech, and Web3 scams.This episode covers:- How AI companies are using your data without consent.- The massive lawsuits that could change the future of AI and Big Tech.- Why Web3 and crypto scams are still running unchecked.- How the law is struggling to keep up with fast-moving tech.- What consumers need to know to protect their rights in a digital world.- As class actions gain momentum in the UK, this is a must-watch for anyone who wants to understand their rights and how to fight back.Like, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss future episodes--------------------------------------------------------------------------------------------------------Chapters00:00 The Rise of AI in Legal Tech03:11 Consumer Rights and AI Lawsuits05:54 Navigating the Legal Landscape of AI08:58 Web3 and Crypto Regulation11:50 The Ethics of Technology and Consumer Trust15:07 The Impact of Scams on Mental Health17:59 Opportunities in a Connected World33:36 Navigating Career Changes in a New World34:32 Balancing Optimism and Pessimism for Future Generations36:09 The Impact of Information Overload on Mental Health38:04 Reflection and Personal Growth During the Pandemic40:05 The Journey to Entrepreneurship: Expectations vs. Reality44:03 The Importance of Co-Founders in Business49:04 The Unique Challenges of Being an Entrepreneur52:14 Activism Through Entrepreneurship57:29 Starting a Business: The Importance of Taking Action --------------------------------------------------------------------------------------------------------Follow Alex on LinkedIn here: https://www.linkedin.com/in/alexlouiseneill/Check out Consumer Voice here:https://consumervoice.uk/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#ConsumerRights #ClassActions #LegalClaims #Startups #FoundersUnplugged #BigBusiness #Justice

This episode is proudly sponsored by Peer.Get started today with a free discovery audit + 20% off your first audit.👉 Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits--------------------------------------------------------------------------------------------------------In this episode of Founders Unplugged, Greg Mccallum sits down with Alex Neill, co-founder of Consumer Voice, a startup on a mission to help consumers get back money from rule-breaking companies.We dive into:- The £120 billion in unclaimed compensation sitting on the table.- How big businesses avoid paying consumers what they’re owed.- Why 74% of people don’t know they can join class actions.- The rise of US-style class actions in the UK and what it means.- How Consumer Voice is bridging the gap between consumers and legal action.- If you’ve ever felt ripped off but didn’t know how to fight back, this one is for you.--------------------------------------------------------------------------------------------------------Chapters00:00 Introduction to Consumer Voice01:36 Growth and Impact of Consumer Voice02:51 Understanding Class Actions in the UK05:33 The Evolution of Group Litigation08:57 Consumer Awareness and Education10:55 Balancing Consumer Rights and Business Protections12:29 The Role of Consumer Advocacy15:56 Cultural Attitudes Towards Complaints17:46 Challenges in the Legal Process19:36 Perceptions of Legal Advertising22:59 The Need for Transparency in Legal Claims25:51 Addressing Misinformation in Consumer Claims29:05 The Diesel Emissions Scandal31:35 Consumer Confusion and Brand Loyalty34:09 The Psychological Impact of Advertising36:47 Car Finance Practices and Consumer Awareness39:37 Transparency in Financial Transactions42:34 The Burden of Consumer Advocacy45:40 Empowering Consumers Through Education49:41 The Importance of Consumer Rights Awareness--------------------------------------------------------------------------------------------------------Follow Alex on LinkedIn here: https://www.linkedin.com/in/alexlouiseneill/Check out Consumer Voice here:https://consumervoice.uk/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fdLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2#ConsumerRights #ClassActions #LegalClaims #Startups #FoundersUnplugged #BigBusiness #Justice

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ--------------------------------------------------------------------------------------------------------Inside an Angel Investor’s PlaybookIn Part Two of my conversation with Jed, we dive deep into how he spots billion-dollar startups, builds investor networks, and navigates the evolving world of angel investing.We cover:The key traits of winning startups (and why most founders fail)How Jed grew a 1,400+ strong investor networkWhy venture capital is overrated and what to do insteadHow the future of work is shaping the next big opportunitiesThe biggest fundraising mistakes founders make (and how to fix them)The untapped opportunity in startup investing right nowLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss future episodes--------------------------------------------------------------------------------------------------------Chapters00:00 Exploring Current Portfolios and Notable Startups03:05 Innovative Approaches in Speech-to-Text Technology06:01 The Rise of Remote Work and Turing's Success09:13 The Future of Work: Trends and Predictions11:58 Challenges in Remote Work Management14:52 The Importance of Investor Education18:06 Building a Balanced Venture Ecosystem21:08 Cybersecurity in Remote Work Environments23:50 The Genesis of Angel School and Its Mission26:56 Fundamentals for Aspiring Angel Investors36:03 Understanding Venture Capital Dynamics39:23 The Importance of Education in Investing41:47 Motivations Behind Angel Investing44:51 Future Paths for Angel School49:35 Common Fundraising Mistakes by Founders58:20 The Misconceptions of Venture Capital--------------------------------------------------------------------------------------------------------Follow Jed on LinkedIn here: https://www.linkedin.com/in/jedng/Check out Angel School here:https://www.angelschool.vc/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#Startups #AngelInvesting #VentureCapital #FoundersUnplugged #Fundraising #Investing #BusinessGrowth

This episode is proudly sponsored by Peer.Get started today with a free discovery audit + 20% off your first audit.👉 Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits--------------------------------------------------------------------------------------------------------How Jed Built a 1,400+ Investor Network from ScratchIn this episode of Founders Unplugged, we sit down with Jed, a former startup operator turned angel investor, who built a 1,400+ strong investor network and writes million-dollar checks—without a VC fund.We dive deep into:How he built the world’s largest API marketplace (backed by a16z)His angel investing journey and the mistakes he made early onHow he grew a global investor network from nothingThe problems with traditional VC (and how to fix them)The right way to evaluate startup investmentsWhat founders must understand about raising moneyLike, Comment & Subscribe for More Founder InsightsTurn on notifications so you don’t miss Part 2--------------------------------------------------------------------------------------------------------Chapters00:00 Introduction to Jed and His Journey02:58 The Path to Entrepreneurship05:58 Building the API Marketplace09:07 Angel School: Educating Investors12:00 The State of Venture Capital15:08 Due Diligence in Venture Capital18:07 Investment Committee Dynamics20:54 Reflections on Exits and IPOs29:05 Exploring IPOs vs M&As31:17 Investment Portfolio Insights35:21 The Importance of Co-Founders37:31 The Lone Wolf vs Team Dynamics45:36 Investment Criteria and Non-Negotiables--------------------------------------------------------------------------------------------------------Follow Jed on LinkedIn here: https://www.linkedin.com/in/jedng/Check out Angel School here:https://www.angelschool.vc/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#Startups #AngelInvesting #VentureCapital #FoundersUnplugged #Fundraising #Investing #BusinessGrowth

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ--------------------------------------------------------------------------------------------------------In this conversation, Greg McCallum and Ben Beavers break down the realities of launching and scaling a startup, from raising £140K on Kickstarter to the challenges of hardware development, funding, and growth. Ben shares how data-driven decision-making, customer journey insights, and community engagement played a crucial role in shaping Smarty Plants.They explore:How to structure marketing and sales for early-stage startupsThe balance between strategy and executionThe financial realities of bootstrapping and raising fundsThe emotional highs and lows of entrepreneurshipWhy prioritization and structured thinking are essential for foundersBen also reflects on the pressures of being a founder, the importance of support systems, and how finding fulfillment in the work makes the struggles worthwhile.A must-watch for anyone building or scaling a startup—especially those considering crowdfunding or hardware development.Chapters00:00 Data-Driven Decisions in Early Stages09:52 Understanding the Customer Journey17:31 Funding Strategies and Financial Insights29:48 The Art of Prioritization32:31 Strategic vs Tactical Thinking36:33 The Importance of Communication39:52 Finding Structure in Chaos43:00 Embracing the Journey of Entrepreneurship49:44 Navigating Vulnerability and Support Follow Ben on LinkedIn here: https://www.linkedin.com/in/benbeavers/Check out SmartyPlants here:https://www.kickstarter.com/projects/smartyplants/smartyplants-sensors-to-monitor-your-plants-every-need?ref=bodzieWant a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#FoundersUnplugged #StartupJourney #BenBeavers #SmartyPlants #Crowdfunding #Kickstarter #HardwareStartups

This episode is proudly sponsored by Peer.Get started today with a free discovery audit + 20% off your first audit.👉 Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits--------------------------------------------------------------------------------------------------------The Startup Making It Impossible to Kill Your Plants | Founders UnpluggedIn this episode, Ben Beavers, founder of Smarty Plants, joins Greg McCallum to share his journey from management consulting to hardware startup founder. He reveals how a personal frustration with dying houseplants led to the creation of a smart sensor that makes plant care effortless.Ben and Greg dive into:🌱 The UK’s houseplant crisis—why half of all plant owners are “serial killers”🛠️ The challenges of launching a hardware startup (and why it’s so different from SaaS)📊 Why Smarty Plants is really a data business, not just a hardware company💡 How crowdfunding (Kickstarter) shaped the product & brand strategy🚀 The importance of understanding risk, confidence, and sales in startup success🤖 How AI and data-driven insights will transform everyday productsThey also discuss the myths of marketing vs. sales, the unexpected challenges of shipping regulations, and how community-driven feedback led to a product redesign.If you're interested in startups, crowdfunding, or smart home tech, this one’s for you!📌 Subscribe & turn on notifications for Part Two!Chapters00:00 Introduction to Smarty Plants and the Problem03:07 The Solution: Smart Plant Sensor and App05:54 Journey from Concept to Prototype08:51 Navigating Regulations and Competitive Edge11:57 The Entrepreneurial Journey: Risk and Fulfillment14:49 Building Confidence Through Experience17:57 The Importance of Team and Delegation21:00 Crowdfunding and Future Plans24:01 The Challenges of Crowdfunding25:15 Data-Driven Business Models29:21 The Value of Data in Startups37:50 Kickstarter: A Launchpad for Hardware Products43:51 Engaging with the Community for Feedback51:05 Sales Before Marketing: A New Perspective Follow Ben on LinkedIn here: https://www.linkedin.com/in/benbeavers/Check out SmartyPlants here:https://www.kickstarter.com/projects/smartyplants/smartyplants-sensors-to-monitor-your-plants-every-need?ref=bodzieWant a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#FoundersUnplugged #StartupJourney #BenBeavers #SmartyPlants #Crowdfunding #Kickstarter #HardwareStartups

This episode is proudly sponsored by FounderCatalyst.Get 5% off their services by clicking this link:https://2ly.link/1zDIJ-------------------------------------------------------------------Nick Telson-Sillett on Trumpet, Angel Investing, and Finding Purpose | Founders UnpluggedAfter exiting DesignMyNight, Nick Telson-Sillett found himself at a crossroads—what comes next after a successful startup exit? In this episode, he sits down with Greg McCallum to discuss the journey from selling his first company to building Trumpet, a SaaS tool reshaping sales engagement.Nick shares his real take on life after an exit, the unexpected challenges of finding purpose, and why angel investing wasn’t as fulfilling as he first thought. He also breaks down:🔹 The strategic process behind Trumpet’s ideation (and how it almost had a terrible name)🔹 Why branding & user experience matter more than most founders think🔹 The truth about raising VC funding and managing investor expectations🔹 How hiring a non-founder CEO changed everything🔹 His biggest lessons from investing in 50+ startupsThis is a must-watch for founders, investors, and anyone scaling a business. If you enjoyed Part One, you won’t want to miss this!Chapters00:00 The Transition from Design My Night to Trumpet02:46 Finding Purpose After Success06:07 The Ideation Process for Trumpet09:12 Branding and Positioning Trumpet11:52 Creating a Unique User Experience14:59 Feedback and Iteration in Product Development18:01 The Evolution of Trumpet's Concept21:08 Fundraising Strategies and Lessons Learned23:59 Navigating the Challenges of Rapid Growth30:08 Building Internal Structures for Growth31:44 Navigating the Pressure of VC Expectations35:06 Long-Term Vision vs. Short-Term Metrics38:12 Finding the Right CEO: The Hiring Process39:54 The Journey into Angel Investing44:47 Finding Purpose Beyond Financial SuccessFollow Nick on LinkedIn here: https://www.linkedin.com/in/nicktelson/Check out Trumpet here:https://www.sendtrumpet.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#FoundersUnplugged #NickTelson #StartupLessons #AngelInvesting #ScalingStartups #VCFunding

This episode is proudly sponsored by Peer.Get started today with a free discovery audit + 20% off your first audit.👉 Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits-------------------------------------------------------------------From Side Hustle to Multi-Million Exit: Nick Telson-Sillett’s Startup Story In this episode of Founders Unplugged, Nick Telson-Sillett joins Greg McCallum to break down his entrepreneurial journey—from selling a football magazine in school to building DesignMyNight, scaling it into a thriving business, and eventually making a successful exit.Nick shares raw insights into the challenges of startup life, the power of mentorship and investment, and why confidence, sales skills, and strategic pivots are crucial for founders. He also reveals how he transitioned from a media business to SaaS, the pressures of being the industry leader, and what ultimately led him to sell.🚀 Topics Covered:✅ The reality of startup scaling & pivots✅ Why mentorship & networking can change everything✅ The underestimated power of selling as a founder✅ Knowing when to double down or walk away✅ The myth of "hustle culture" vs. real work ethic✅ What founders get wrong about exits & investmentIf you’re a founder, investor, or startup enthusiast, this episode is packed with hard-earned lessons you won’t want to miss!👉 Subscribe & hit the bell 🔔 for Part Two!Chapters00:00 Introduction to Nick Telson-Sillett02:54 The Journey to Design My Night05:53 The Birth of an Idea09:07 Building the Foundation12:02 Navigating Early Challenges15:07 Understanding the Market17:55 Raising Investment and Mentorship21:12 The Importance of Selling24:04 Confidence vs. Arrogance in Entrepreneurship26:56 Finding Product-Market Fit30:10 The Dangers of Celebrity Founders32:21 B2B vs B2C: The Founder Landscape34:15 The Shift in Public Perception of Founders36:12 Navigating Investor Relationships40:09 The Challenges of Legacy Industries42:21 The Strategic Pivot to Software45:59 Planning for an Exit: A Strategic Approach50:15 The Exhaustion of Entrepreneurship54:08 The Evolving Work Culture for FoundersFollow Nick on LinkedIn here: https://www.linkedin.com/in/nicktelson/Check out Trumpet here:https://www.sendtrumpet.com/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#FoundersUnplugged #NickTelson #StartupLessons #Entrepreneurship #ScalingUp #BusinessGrowth

This episode is proudly sponsored by Peer.AI is reshaping industries, and the biggest risk for businesses isn’t adopting AI—it’s not having the right data to power it. Workforce skills are a black box for most organisations, making it impossible to train AI models or automate decision-making confidently.PeerAudits solves this by transforming human-to-human skills assessments into structured, AI-ready data. Fully remote and far more cost-effective than traditional consultants, we help businesses future-proof their workforce and eliminate hiring risks.Get started today with a free discovery session and 20% off your first audit. Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits----------------------------------------------------🚀 From Tech CEO to War Zone 🚀After selling his startup for millions, Igor did something unexpected—he volunteered to fight on the front lines in Ukraine.In Part Two of our conversation, Igor opens up about:🔥 The life-changing lessons from war🔥 How it reshaped his view on risk, purpose & leadership🔥 Why he walked away from his post-exit corporate role🔥 His next big move—a new startup & a book on founder struggles💡 Would you fight for your home country? Would you leave everything behind? Let us know in the comments!🎧 Watch Part One (Igor’s Startup Exit Story) → https://youtu.be/F_ghC8O5G0U📌 Subscribe for more raw founder stories🔔 Like & share if you found this conversation valuable!Chapters00:00 Reflections on War and Life's Fragility24:44 Navigating Entrepreneurship: Insights from Experience32:37 Rethinking Business Direction35:09 Navigating Pivots and Leadership37:10 The Balance of Communication46:16 Self-Assessment and Growth as a Founder49:20 The Ethics of Entrepreneurship55:48 Intellectual Confidence vs. Real-World ChallengesFollow Igor on LinkedIn here: https://www.linkedin.com/in/ivolzhanin/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#startups #entrepreneurship #war #leadership #founderstory #military

This episode is proudly sponsored by PeerAudits.AI is reshaping industries, and the biggest risk for businesses isn’t adopting AI—it’s not having the right data to power it. Workforce skills are a black box for most organisations, making it impossible to train AI models or automate decision-making confidently.PeerAudits solves this by transforming human-to-human skills assessments into structured, AI-ready data. Fully remote and far more cost-effective than traditional consultants, we help businesses future-proof their workforce and eliminate hiring risks.Get started today with a free discovery session and 20% off your first audit. Click the link to secure your offer: https://link.foundersunpluggedpodcast.com/peeraudits----------------------------------------------------From a broke PhD student with no business experience to selling his startup for millions—Igor's journey is anything but ordinary. In this episode, he shares the raw, inside story of building, pivoting, and ultimately exiting his AI-driven startup. We dive into the unexpected twists, the burnout, the acquisition process with Shutterstock, and what happens after the deal is done. If you've ever wondered what it really takes to sell a company, this one's for you.Chapters00:00 Introduction and Background02:32 Transition from Psychology to Entrepreneurship07:06 Embracing Freedom and Risk in Youth12:50 Philosophical Views on Fate and Free Will13:54 Founding Datasign and Its Mission21:52 The Acquisition Experience31:36 Life After Acquisition and Employment Challenges39:16 Burnout and Identity Post-Acquisition46:33 Volunteering for the Ukrainian Armed Forces51:34 Comparing Military and Startup Cultures57:53 Reflections on Courage and Future Plans Follow Igor on LinkedIn here: https://www.linkedin.com/in/ivolzhanin/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership #ai

This episode is proudly sponsored by Block Dojo:Block Dojo is a Web3 and AI-focused venture builder in London, offering a 12-week intensive program that transforms raw ideas into investor-ready startups—acting as the first funder and co-founder—while providing expert support, resources like Google Cloud and Vestd, and a proven structure for success. Apply for the next Cohort starting May 2025 to have your MVP ready by Summer 2025:https://link.foundersunpluggedpodcast.com/blockdojo----------------------------------------------------In Part 2, Callum Woodcock and Greg McCallum dive into the challenges facing UK startups, from founders leaving the country to the impact of AI on business, employment, and venture capital. They explore how startups can secure funding, find product-market fit, and stay profitable in a rapidly evolving landscape. The discussion also highlights why entry-level jobs are getting more competitive, the importance of upskilling, and how AI is reshaping marketing, investment, and the future of work.Watch Part One here: https://youtu.be/EvpUczhIkZIChapters00:00 Navigating the Evolving Startup Landscape09:56 The Impact of AI on Business and Employment20:01 Adapting to Change: Skills and Opportunities in the AI Era26:44 Creative Marketing Strategies for Startups29:09 Innovative Campaigns: Show Us Your SaaS32:03 The Role of AI in Venture Capital35:58 Understanding Product-Market Fit39:19 Navigating Fundraising Challenges43:59 The Importance of Market Need47:28 Securing the First CustomerFollow Callum on LinkedIn here: https://www.linkedin.com/in/callumwoodcock/Checkout WineFi here: https://www.winefi.co/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership #ai

This episode is proudly sponsored by Block Dojo:Block Dojo is a Web3 and AI-focused venture builder in London, offering a 12-week intensive program that transforms raw ideas into investor-ready startups—acting as the first funder and co-founder—while providing expert support, resources like Google Cloud and Vestd, and a proven structure for success. Apply for the next Cohort starting May 2025 to have your MVP ready by Summer 2025:https://link.foundersunpluggedpodcast.com/blockdojo----------------------------------------------------In this episode Host, Greg McCallum, and Callum Woodcock, Founder & CEO of WineFi, dive into the realities of startup growth—from overcoming bottlenecks to the transition from solo founder to scaling a team. They explore the balance between sales and marketing, the challenges of controlled expansion, and the critical lessons every founder must learn to navigate the startup journey successfully.Chapters00:00 Introduction and Recap of Previous Conversation03:10 Reflections on Growth and Expectations06:02 Navigating the Challenges of Scaling a Business09:46 Understanding Bottlenecks in Business11:50 Transitioning from Solo Founder to Team Leader14:55 The Importance of Controlled Growth17:58 Cautionary Tales from VC-Backed Startups21:26 Strategic Hiring and Company Culture24:28 Marketing Strategies and Finding Your Voice30:02 Learning and Adapting as a Founder36:58 Sales vs. Marketing: The Founder's Dilemma43:08 Final Thoughts and Looking AheadFollow Callum on LinkedIn here: https://www.linkedin.com/in/callumwoodcock/Checkout WineFi here: https://www.winefi.co/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership #ai

This episode is proudly sponsored by Block Dojo:Block Dojo is a Web3 and AI-focused venture builder in London, offering a 12-week intensive program that transforms raw ideas into investor-ready startups—acting as the first funder and co-founder—while providing expert support, resources like Google Cloud and Vestd, and a proven structure for success. Apply for the next Cohort starting May 2025 to have your MVP ready by Summer 2025:https://link.foundersunpluggedpodcast.com/blockdojo----------------------------------------------------In Part 2, Greg McCallum and Dr. Andrea Isoni tackle AI’s growing impact on privacy, cybersecurity, and creative industries. They break down misconceptions about personal data, the hidden risks of AI-driven innovation, and how businesses must adapt. The conversation also explores AI’s role in reshaping the legal system, the challenges of protecting artists' rights, and whether technology could revolutionize justice.Chapters00:00 Navigating Data Concerns in AI09:52 The Intersection of AI and Cybersecurity19:50 The Role of Innovation in Adult Industry and Technology33:18 Incentives for Creativity and Innovation35:49 Challenges in the Music Industry36:45 Potential of AI in the Judicial System41:09 AI's Role in Legal Judgments47:21 The Future of AI in Law and Society51:59 Unlocking Economic Potential through Legal Efficiency56:16 The Impact of AI on Civil Cases and Society Follow Dr. Isoni on LinkedIn here: https://www.linkedin.com/in/andreaisoni20/Technologies here: https://aitechnologies.co/Want a 1-hour free advisory session with our host, Greg McCallum?👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership #ai

This episode is proudly sponsored by Block Dojo:Block Dojo is a Web3 and AI-focused venture builder in London, offering a 12-week intensive program that transforms raw ideas into investor-ready startups—acting as the first funder and co-founder—while providing expert support, resources like Google Cloud and Vestd, and a proven structure for success. Apply for the next Cohort starting May 2025 to have your MVP ready by Summer 2025:https://link.foundersunpluggedpodcast.com/blockdojo----------------------------------------------------Join Dr. Andrea Isoni, Chief AI Officer at AI Technologies, as he shares his journey from physics research to AI consultancy. Discover how data science evolved into a powerful business tool, learn why efficiency and specialization are overtaking “bigger is better” mindsets in AI, and explore real-world applications of quantum computing—plus its potential impact on modern warfare. Dr. Isoni also provides a sneak peek into the upcoming State of AI Report, revealing trends that will shape the industry’s future and how businesses can stay ahead.Chapters00:00 Introduction to AI and Data Science02:58The Journey from Academia to AI Consultancy05:47 Startup Experience and Lessons Learned08:46 Understanding AI Consulting and Its Importance11:56 Navigating AI Legislation and Compliance15:10 Trends in AI and Future Predictions18:05 The State of AI Report and Its Insights28:36 The Rise of Specialized AI Models35:01 The Future of Quantum Computing44:12 Interplay Between Quantum and AI50:12 Shifts in Military Technology and Strategy Follow Dr. Isoni on LinkedIn here: https://www.linkedin.com/in/andreaisoni20/Checkout AI Technologies here: https://aitechnologies.co/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership #ai

James shares how overcoming brain cancer reshaped his perspective on entrepreneurship and resilience. He and Greg discuss community, team culture, and technology’s role in efficiency. They explore the challenges of founder loneliness, embedding lessons into company culture, and the evolving impact of diversity and DEI. The conversation also touches on education, inspiring girls in STEM, AI’s potential in learning, and how lessons from parenthood apply to business—all underscoring the power of patience, resilience, and storytelling.Chapters00:00 Overcoming Adversity: A New Perspective05:56 The Importance of Team Culture11:56 Leveraging Technology for Efficiency17:59 The Role of Diversity in Business36:49 Inspiring Change in Education46:07 The Impact of Technology on Teaching56:19 Lessons from Parenting in BusinessFollow James on LinkedIn here: https://www.linkedin.com/in/jmayes/Checkout Rodeo Global here: https://howdy.rodeo/organizer/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership

James Mayes shares his journey as a serial entrepreneur, from early failures to a multimillion-dollar exit. He dives into the power of community, the challenges of product development, and the realities of selling a business. James also opens up about facing a life-altering health diagnosis and the resilience it took to push forward. A must-watch for founders navigating startups, exits, and personal challenges.Chapters00:00 Introduction to James Mayes02:00 Early Entrepreneurial Ventures05:03 Transitioning to Tech Startups07:54 Building Mind the Product11:54 The Importance of Community14:56 Navigating Discovery and Feedback18:02 Challenges of Online Discourse20:58 Future Plans and Fundraising25:04 Building a Solution for Diverse Communities28:41 Navigating the Exit Process35:47 Facing a Life-Changing Diagnosis39:11 Resilience Through Treatment45:14 Empowerment Through Knowledge and AgencyFollow James on LinkedIn here: https://www.linkedin.com/in/jmayes/Checkout Rodeo Global here: https://howdy.rodeo/organizer/Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership

Greg McCallum and Gorish explore the challenges of scaling a startup at Series A, from team dynamics and cultural shifts to AI's role in internal communication. They discuss the advantages of being in Silicon Valley, the value of Y Combinator, and strategic decisions in product development and sales tech. The conversation highlights the need to humanize sales, the impact of AI on hiring, and the growing talent gap in the industry.Chapters00:00 Navigating Series A: A Founder's Perspective03:11 Cultural Shifts in Growing Startups05:47 Communication Challenges in Hybrid Teams08:57 Leveraging AI for Internal Communication11:52 The Human Element in Information Sharing15:02 The Future of Task Automation18:01 The Bay Area Advantage for Startups24:49 Networking and Opportunities in Silicon Valley25:58 The Value of Y Combinator27:47 Strategic Decisions in Startup Growth28:52 Product Development and Customer Engagement31:50 Challenges in Sales Technology34:48 Humanizing Sales: The 'Humans of Sales' Initiative37:51 The Importance of Authenticity in Sales39:33 Addressing the Talent Gap in Sales42:37 Navigating Experience and AI in HiringFollow Gorish on LinkedIn here:https://www.linkedin.com/in/gorish/Checkout Sybill here:https://app.sybill.ai/Want a 1-hour free advisory session with our host, Greg McCallum?👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership

Gorish, CEO of Sybill.ai, shares his journey from academia to building an AI-driven sales assistant. He discusses pivoting from his initial idea, the role of AI in sales, and the balance between automation and human oversight.Greg and Gorish explore AI’s limitations, the evolving sales landscape, the future of procurement, and the impact of automation on careers. They also discuss shifting talent dynamics, salary gaps, and the rise of freelancing in the future of work.Chapters00:00 Introduction to Gorish and Sibyl.ai03:15 The Journey to Entrepreneurship05:56 From Mind Reader to Sales Tech08:57 Identifying the Sales Problem11:59 The Pivot and Pre-Seed Funding14:49 Product Development and Market Fit18:04 Advancements in AI for Sales21:02 The Future of Sales with AI23:50 Coaching and Performance Review in Sales34:24 Understanding AI's Limitations in Sales36:11 Breaking Down Complex Problems for AI38:36 The Importance of Buyer and Seller Stages40:48 The Role of Experience in Sales42:51 The Future of Procurement and AI45:00 The Shift Towards Automated Purchasing47:57 The Evolving Role of Sales Professionals51:11 The Talent Gap in Tech and Sales54:01 The Increasing Salary Gap in Sales56:24 The Future of Work: Freelancing and AutonomyFollow Gorish on LinkedIn here:https://www.linkedin.com/in/gorish/Checkout Sybill here:https://app.sybill.ai/Want a 1-hour free advisory session with our host, Greg McCallum?👇👇👇👇👇👇👇https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd#entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership

Check out Part One of this conversation with Gavin here: https://youtu.be/56GWp9cRkKE Gavin Johnson explores real estate tokenization, enabling individuals to invest in properties tied to their passions, like sports teams or community projects. He highlights blockchain’s role in making real estate finance more efficient and accessible, along with challenges in scaling and competition. The discussion covers community-driven investments, distressed assets, and local councils managing public properties. It also delves into the founder journey, unexpected challenges, and the need for better communication in startups. Lastly, they address economic hurdles for UK startups and the importance of government-entrepreneur dialogue. Chapters 00:00 Introduction to Real Estate Tokenization 05:57 Understanding Investment Returns and Risks 11:49 Challenges in Scaling and Market Dynamics 18:06 The Role of Technology in Real Estate Investment 33:02 Community Engagement in Local Governance 37:55 The Journey of a Founder 57:00 Economic Challenges and Cultural Discourse Follow Gavin on LinkedIn here: https://www.linkedin.com/in/drgavinpjohnson/ Checkout iRealise here: https://www.irealise.io/ Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇 https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd #entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership

Gavin Johnson shares his journey as the founder of Irealise, a startup focused on real estate tokenization. He and Greg McCallum discuss the intersection of law and technology, blockchain’s role in community investment, and the challenges lawyers face transitioning to entrepreneurship. They explore B2B vs. B2C dynamics, user-centric communication in tech, and shifting perceptions of blockchain and AI. The conversation also covers startup challenges, the importance of mentorship, and investor mindsets. Chapters 00:00 Introduction to Real World Asset Tokenization 03:01 The Intersection of Law and Technology 06:04 Passion Assets and Community Investment 09:06 The Role of Real Estate in Various Industries 11:56 Transitioning from Law to Entrepreneurship 15:10 The Challenges of Being a Lawyer 18:07 The Importance of Continuous Learning 20:52 Marketing vs. Sales in Startups 28:20 Understanding B2B and B2C Dynamics 30:06 The Importance of User-Centric Communication 32:30 The Evolution of Technology Perception 35:00Navigating the Startup Ecosystem 39:51 The Role of Mentorship in Startup Success 42:10 The Journey of an Entrepreneur 46:06 The Value of Sharing Ideas 50:32 Investor Mindsets and Startup Realities Follow Gavin on LinkedIn here: https://www.linkedin.com/in/drgavinpjohnson/ Checkout iRealise here: https://www.irealise.io/ Want a 1-hour free advisory session with our host, Greg McCallum? 👇👇👇👇👇👇👇 https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd #entrepreneurship #design #startups #societalimpact #changemakers #collaboration #venturecapitalfirm #capital #userexperience #productdesign #businessmodel #innovation #productmarketfit #entrepreneurship #leadership