Guerrilla Marketing: From the Streets of NYC to the Screens of VH1

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who’s Your Daddy” RV didn’t just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He’s got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you’re a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one’s a banger.🎧 Listen in for:Real-world startup marketing that works (and what flops)How to build tech without a CTOThe inside scoop on turning a side hustle into a VH1 seriesEdit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🎯 Jared’s Business:Health Street – Nationwide drug testing, DNA testing, and employment screening🌐 https://www.health-street.net00:00 – Introduction01:00 – Jared’s leap from healthcare exec to founder03:45 – Getting into sales & marketing the unconventional way06:00 – The birth of the “Who’s Your Daddy” DNA truck07:45 – How PR and street presence drove national recognition10:00 – Building a nationwide testing network11:45 – Transitioning from B2C to B2B tech13:00 – Why scaling a van-based business doesn’t work16:00 – Behind the scenes of VH1’s Swab Stories18:00 – The power of no partners + employee stock options20:00 – FileMaker, tech stacks & small business dev hacks24:00 – Data security, AI, and the future of Health Street27:00 – Jared’s outlook for 2025 and beyond Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.