GUEST : 倉内法生（株式会社NEW 代表取締役）

札幌をベースに飲食店などの店舗デザイン・ブランディングを行う株式会社NEW。内装、設計から広報まで３つの軸で一貫して行うNEWだからデザインできること。「新しく、ワクワクし、笑顔になる」現象を、デザインを起点に創り出す倉内さんのこれまでとこれからについて伺いました。※インタビュー内の取り組み、イベント、お知らせなどは放送当時のものとなります。[2024年3月25日〜3月28日放送分] INDEX(00:35) みんなの感情に刺さるもの(05:44) クライアントが望む期間で望む効果まで引き上げるお仕事(06:30) ブランディングに大切な３つのフェーズ(07:42) 「言葉をつくる」ということ(09:53) ポートフォリオは小学校時代の工作？！(18:27) 独立とブランディングのきっかけ(22:36) ビジネスホテル１階にある飲食店の場合(26:57) 雪国札幌ならではのブランディング(28:53) ブランディングする上で大切にしていること

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