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Gut positioniert – und trotzdem bleiben die Aufträge aus? Daran liegt’s. episode artwork

EPISODE · May 22, 2025 · 22 MIN

Gut positioniert – und trotzdem bleiben die Aufträge aus? Daran liegt’s.

from Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design · host Franziska Walther | Die gute Mappe

Du hast deine Zielgruppe definiert, dein Angebot geschärft, dein Portfolio optimiert – aber die Anfragen bleiben trotzdem aus? Dann liegt’s vermutlich nicht an deiner Positionierung. In dieser Folge zeige ich dir, welche 3 Auftragsbremsen auch eine klare Positionierung allein nicht lösen kann – und wie du diese 3 unterschätzten Stolpersteine erkennst. Du bekommst 3 konkrete Impulse, mit denen du deine Positionierung überprüfen kannst – und erfährst, was zu tun ist, wenn du die 3 in der Folge besprochenen Stolpersteine bei dir entdeckst.

What this episode covers

Du hast deine Zielgruppe definiert, dein Angebot geschärft, dein Portfolio optimiert – aber die Anfragen bleiben trotzdem aus? Dann liegt’s vermutlich nicht an deiner Positionierung. In dieser Folge zeige ich dir, welche 3 Auftragsbremsen auch eine klare Positionierung allein nicht lösen kann – und wie du diese 3 unterschätzten Stolpersteine erkennst. Du bekommst 3 konkrete Impulse, mit denen du deine Positionierung überprüfen kannst – und erfährst, was zu tun ist, wenn du die 3 in der Folge besprochenen Stolpersteine bei dir entdeckst.

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Gut positioniert – und trotzdem bleiben die Aufträge aus? Daran liegt’s.

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Frequently Asked Questions

How long is this episode of Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design?

This episode is 22 minutes long.

When was this Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design episode published?

This episode was published on May 22, 2025.

What is this episode about?

Du hast deine Zielgruppe definiert, dein Angebot geschärft, dein Portfolio optimiert – aber die Anfragen bleiben trotzdem aus? Dann liegt’s vermutlich nicht an deiner Positionierung. In dieser Folge zeige ich dir, welche 3 Auftragsbremsen auch eine...

Can I download this Der Portfolio-Podcast | Kreativ erfolgreich in Illustration und Design episode?

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