EPISODE · Jul 24, 2024 · 7 MIN
Guy Potvin of iPacket
from Auto Remarketing Podcast · host Cherokee Media Group
Next up on our series of shows from the Canada's Used Car Week Podcast Stage is a conversation with Guy Potvin, digital success manager at iPacket. Potvin discusses his CUCW presentation on how "Informed Buyers are Driving the Future of Retail," explaining the type of information car buyers want and how dealers should provide that info. Plus, he explains why "you can't engage a 2024 buyer with a 1994 sales process."
What this episode covers
Next up on our series of shows from the Canada's Used Car Week Podcast Stage is a conversation with Guy Potvin, digital success manager at iPacket. Potvin discusses his CUCW presentation on how "Informed Buyers are Driving the Future of Retail," explaining the type of information car buyers want and how dealers should provide that info. Plus, he explains why "you can't engage a 2024 buyer with a 1994 sales process."
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Guy Potvin of iPacket
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