GYDA Initiative Talks - Geoff Ramm
from GYDA - Grow Your Digital Agency
In this GYDA Talks, Robert interviews Geoff Ramm. Geoff is an expert in Customer Service / Experience and Marketing. He is creator and author of Celebrity Service. He’s challenged and inspired audiences across 43 countries to create award-winning ideas to outperform the competition. Geoff’s clients include, Emirates, Warner Brothers & McDonalds. FORBES called him…. ‘A Game Changer’. Robert and Geoff discuss: Service – how would you service change if Brad or Angelina was coming in to see you? Isn’t Celebrity Service just about B2C? Everyone says, “Go the extra mile and exceed expectations” Put the Celebrity Service into every touchpoint and then the gap will be filled, and no-one could compete with the experience The great accountant Commoditised business need to out-market out-content and out-serve the competition Customer experience doesn’t start with a P so isn’t part of the 7 Ps Celebrity Service starts with the culture – examples of getting it into the business Do you have the happiest workplace? Ask your people what they want and give it to them Authentic? it needs to be personalised – deliver internal experience They’ll remember what we said and what we sent: Consistency Excitement Love Engagement Bravado Response Independence Thankyou You and Your Team Excite people (Elliot’s Magic Ticket) Put a ‘Loves’ column in the CRM This is a bitesize version of the hour-long video. To watch the rest please visit www.gydamemberhub.com
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In this GYDA Talks, Robert interviews Geoff Ramm. Geoff is an expert in Customer Service / Experience and Marketing. He is creator and author of Celebrity Service. He’s challenged and inspired audiences across 43 countries to create award-winning ideas to outperform the competition. Geoff’s clients include, Emirates, Warner Brothers & McDonalds. FORBES called him…. ‘A Game Changer’. Robert and Geoff discuss: Service – how would you service change if Brad or Angelina was coming...
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