EPISODE · Mar 11, 2020 · 44 MIN
GYDA Initiative Talks - Jenny Plant
from GYDA - Grow Your Digital Agency · host GYDA Initiative
In this episode of GYDA Talks, Robert talks to Jenny Plant. Jenny started her career in account management in the early 1990’s and apart from five years working client side as a marketing manager, she has spent her career in agencies managing client relationships. Jenny started Account Management Skills in 2010 to help creative agency leaders retain and grow existing clients by training their account management team.Robert and Jenny discuss:Account Management and SalesWhat makes Jenny differentProject Management and Business DevelopmentWhat are customers buying and the AM relationshipListening to and understanding clientsHow do AM identify opportunitiesProject SuccessSpecialising and a narrow focusThe future of agenciesWhat’s next for AMJenny’s top tips
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In this episode of GYDA Talks, Robert talks to Jenny Plant. Jenny started her career in account management in the early 1990’s and apart from five years working client side as a marketing manager, she has spent her career in agencies managing client relationships. Jenny started Account Management Skills in 2010 to help creative agency leaders retain and grow existing clients by training their account management team. Robert and Jenny discuss: Account Management and SalesWhat makes Jenny diffe...
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GYDA Initiative Talks - Jenny Plant
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