GYDA Initiative Talks - Paul Barnes - MAP

In this episode of GYDA Talks, Robert talks to Paul Barnes. Paul is Founder and Managing Director of MAP, the UK’s leading accountancy firm and outsourced finance function exclusively for digital creative agencies.They talk about:Being underwhelmed by the accountancy arena.Identifying the niche.Accountants missing a trick and not adding value.Working with agencies.Standing out in a busy market.Being an agency partner.Strategy and why it’s so important.KPIs and Dashboards.Profitability and what metrics are actually important.Paul’s key advice.