GYDA Talks - Simon Jacobson - Microsoft

In this GYDA Talks, Robert talks to Simon Jacobson of Microsoft. Simon is the UK Business lead at Microsoft and has had a diverse career working in agencies, consultancies and platforms which has given him an amazing insight into the world of search.In the interview Robert and Simon discuss the state of play with agencies right now, during the COVID crisis, plus much more! Robert and Simon discuss:The early agency response to Covid-19What are the good agencies doing?FurloughingThe future of the economy and the advertising marketWhat’s holding agencies back?How to get close to Microsoft AdvertisingSmaller is betterAgencies becoming more commercial in their contracting with advertisersThere are opportunities in the right placesSimon’s advice for agency leaders This is a bitesize version of the full hour-long interview. To watch the rest visit GYDA Member Hub.