Gym Ads Q&A: Cost Per Lead Targets, Budgets & Targeting Explained

RESOURCES & LINKS Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪 Episode Timestamps 00:33 – What's a good cost per lead for a gym?02:29 – Run from any agency that "guarantees" THIS03:09 – What's a good cost per member (CAC)?04:24 – The 10x LTV-to-CAC rule (and where it breaks)04:37 – How to calculate your theoretical LTV06:38 – Why cash on hand changes how you can think about offers08:23 – How to actually calculate ROI / ROAS on your ads13:27 – "Why am I spending money but not making it back?"14:17 – The $99 jump-start math, worked out live16:16 – Should I increase budget or fix something else first?18:48 – Cashflow positive on day 30? Drill, baby, drill21:45 – The metrics that actually matter for gym ads24:15 – Realistic expectations for leads & members per month27:31 – The 10% Rule: what to charge on your front-end offer29:46 – Targeting: specific interests or go broad?31:33 – How to filter out tire-kickers (not just cheap-gym shoppers)32:18 – Can you target by income? (the "homeless lead" story)33:26 – Should you hide your ads from current members?35:21 – Should you target men and women separately?37:57 – Wrap-up + how to get your question featured