EPISODE · Jun 23, 2026 · 9 MIN
哈兰德卖凉茶？一个谐音梗，怎么让王老吉“哈”遍了全世界？
from 楼兰出海观察
挪威球星哈兰德用中文代言“怕上火，喝王老吉”视频爆火，谐音梗、魔性神曲、反差萌引全网玩梗。王老吉品牌借线上造势，线下布局加速东南亚市场，从卖产品到卖品牌，开启全球化新征程。 快速收听 0:00 聊哈兰德代言王老吉的反差热度事件 2:06 复盘王老吉官宣代言前的预热与后续组合拳 4:52 介绍王老吉新加坡线下铺货与东南亚布局 6:51 拆解王老吉出海的三大核心商业逻辑 8:49 总结谐音梗出海的本质与品牌全球化闭环
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哈兰德卖凉茶？一个谐音梗，怎么让王老吉“哈”遍了全世界？
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