"Habit and Lifestyle Change" with Howard Jacobson, PhD

Howard Jacobson, PhD is co-founder and Chief of Behavioral Science at WellStart Health. He is the host of the Plant Yourself Podcast, and contributing author to Whole, by T. Colin Campbell, PhD, and Proteinaholic, by Garth Davis, MD. At WellStart Health, Howard guides clients to adopt and maintain lifestyle and dietary habits in alignment with their health goals and life values. Howard has been coaching high performers since 2001. He sits on the advisory board of the International Coach Certification Alliance, and is a certified in Peter Bregman’s QUICC Coaching methodology, BJ Fogg’s Tiny Habits, and Glenn Livingston’s Never Binge Again system. He is a visiting scholar at Duke University’s Institute for Advanced Hindsight. Howard is also a digital marketing strategist. The author of Google AdWords For Dummies, he has consulted and taught marketing strategy in the US, Europe, and South Africa. He is a columnist for Fast Company and The Huffington Post, and has contributed to Harvard Business Review. Howard earned his MPH and PhD in Health Studies from Temple University, and his BA from Princeton University. Howard lives on an ecological farm in rural North Carolina, where he writes, gardens, plays Ultimate Frisbee, runs ultra marathons, and practices Russian Martial Arts. Howard’s goals include shaking up healthcare, sharing how delicious and joyful a healthy life can be, save the planet, and reintroducing people to their most authentic, bipedal, plant-eating, antifragile, best selves. And maybe someday not finish last at the Leadville Marathon. In this conversation Howard shares his own journey of finding plant-based nutrition, weight-loss, and what helped him make it "stick". He reframes motivation, talks about building identity, developing skill and creating habit. Howard touches on new approach to healthcare and talks about WellStart Health. Finally, he shares his experience with practicing Russian Martial Arts and the benefits of getting used to being uncomfortable. Links: http://plantyourself.com/ http://WellStartHealth.com Social Media: @askhowie on Twitter and Instagram @Go_WellStart on Twitter @go_wellstart on Instagram https://www.linkedin.com/in/howardwellstart/ http://facebook.com/plantyourself https://www.facebook.com/WellStartHealth/