EPISODE · Aug 20, 2025 · 18 MIN

Hacking the Human Mind - Book Preview: Häagen-Dazs

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.

Episode metadata supplied by the publisher feed · Published Aug 20, 2025

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Hacking the Human Mind - Book Preview: Häagen-Dazs

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