EPISODE · Sep 17, 2025 · 19 MIN

Hacking the Human Mind - Book Preview: Pringles

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.

Episode metadata supplied by the publisher feed · Published Sep 17, 2025

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Hacking the Human Mind - Book Preview: Pringles

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This episode was published on September 17, 2025.

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