Half Your Donors Already Give Monthly (But Not To You)

What this episode covers

What if the secret to fully funding your nonprofit was hiding in your donor list? A shocking 50% of Boomers and Gen X donors are already making monthly donations, but most charities are missing out.Sign up for free to join our next webinar! https://hgafundraising.com/webinar-signupIn this episode of the Hey Nonprofits podcast, we revisit a live webinar where hosts Trevor Nelson and Jason Ledlow are joined by recurring giving expert Dave Raley to reveal why the subscription economy has created a massive opportunity for sustainable fundraising. Learn simple strategies to build a successful monthly giving program, increase donor retention, and turn small gifts into major long term value. This is the playbook for growing your organization through consistent, reliable support from donors who want to give more.🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Connect with Dave on LinkedIn: https://www.linkedin.com/in/draley/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Chapters:0:00 - The Untapped Goldmine in Fundraising 0:26 - How Events Can Create Sustainable Giving 1:14 - What Is The Subscription Economy? 2:15 - A 21-Year Fundraising Journey: What's Changed? 3:45 - The 3 Types of Recurring Donation Models 5:32 - How Netflix & Amazon Changed Fundraising Forever 6:40 - How Many Subscriptions Does the Average American Have? 8:13 - The #1 Trick to Cut Your Subscription Bill 9:04 - The $70 Trillion Wealth Transfer: What It Means for Giving 10:18 - How Do Different Generations Prefer to Give? 12:22 - Why 75% of Nonprofits Are Left Behind in Recurring Giving 13:43 - The Playbook for Building a Resilient Recurring Giving Program 16:09 - Is the Child Sponsorship Model Becoming Obsolete? 19:29 - First Steps to Building a Sustainable Giving Program 20:57 - How to Benchmark Your Recurring Giving Program 24:01 - Why Consistent Effort Over Time Is Key 25:15 - Why Recurring Donors Give More Over Time 27:01 - The Shocking Truth About Donor Churn vs. Retention 28:19 - The Hidden Benefits of a Recurring Giving Program 29:41 - Do Monthly Gifts Stop Donors From Giving Major Gifts? 31:43 - When Is The Best Time To Ask For a Recurring Gift? 33:59 - Why The Best Time to Sell is Right After You've Sold 36:15 - How a $250/Month Pledge Becomes a $10,000 Gift 39:21 - How to Turn Small Monthly Gifts into Huge Donations 41:31 - A Gift For Our Amazing Viewers 43:16 - Your FREE 7-Step Guide to Growing Recurring Donations 44:42 - The Most Valuable Donors You Aren't Asking

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Frequently Asked Questions

How long is this episode of Hey Nonprofits!?

This episode is 45 minutes long.

When was this Hey Nonprofits! episode published?

This episode was published on September 23, 2025.

What is this episode about?

What if the secret to fully funding your nonprofit was hiding in your donor list? A shocking 50% of Boomers and Gen X donors are already making monthly donations, but most charities are missing out.Sign up for free to join our next webinar!...

Can I download this Hey Nonprofits! episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.